Apostle Paul And Marketplace Ministry, Part 3

In my last two posts, we have been looking at an example of marketplace ministry from the life of the Apostle Paul. I showed you how the Apostle Paul set an example for us in the marketplace of Athens. I also reviewed the first two steps in Paul’s 4 step process of sharing the gospel in the marketplace. In today’s post, I want to break down the last two steps of this four-step marketplace ministry method and how we can apply it in our current-day Christian business settings.

marketplace ministry

Paul’s Marketplace Ministry In Acts

As a refresher, please take another moment to read the passage – Acts 17:16-34. As a reminder, here are the first two steps from last post:

Step #1 – Be observant and sensitive to your surroundings.

Step #2 – Listen to what they say.

Now let’s move on to the final two steps…

Step #3 – Use their language to communicate your message.

Paul – If you remember back in Step #1, Paul had observed an altar “To An Unknown God.” While this may seem silly to us, it was obviously important to his audience. Rather than mocking them for their rampant idol worship, Paul used that very altar to lead into his discussion on the one, true God.

He went on in his message and talked about how God is not one dwells in temples built by human hands. As a society worshipping many gods, they were very familiar with temples and had many scattered around Athens. Finally, Paul even mentioned (and quoted) their own poets.

Application – We are called by God to be separate and different than the society in which we live. At the same time, we should follow Paul’s example and be familiar enough with the “language” of this society that we can carry on meaningful conversations. Too often, we act like we cannot even associate with “those people” that we see as sinners and non-believers.

If you read about Jesus’ ministry here on earth, you will quickly see that “those people” are the very ones with which he associated. We are to do the same, talking to them in ways they understand, not in “churchy” language that confuses them.

Step #4 – Tell them the simple truth.

Paul – Paul observed their surroundings, listened to what they had to say, and tailored his message to their language. What he did not do is water down the gospel message. He did not skip over the resurrection because it might “offend” or cause them to ridicule him. He did not acknowledge their beliefs as another option for salvation.

In his marketplace ministry, Paul stuck to the simple truth of the gospel message. He did not swerve from it to the right or the left. The results? Some sneered and others mocked him. But still others came to believe and followed him to learn more.

Application – There is so much pressure today to show tolerance for other religious views. Christians are ridiculed for believing that Jesus is the ONLY way to the Father. As a result, many Christians (even some pastors!) retreat from this message and water down the gospel. I think this is simply a tragedy.

Our responsibility is not to modify or reduce the gospel message to one that is more easily swallowed by a stiff-necked crowd. We DO need to present it in a way that is understandable by the crowd. Otherwise, we may as well leave it written in Latin. But to go beyond this and CHANGE the message itself is not acceptable.

Stick with the simple truth and God will honor your efforts. Even if you are another Jeremiah without a single convert, you cannot lose heart. Only the Holy Spirit can do the work in their hearts. Our job is to cast the seed. The rest is up to Him!

Do you see how you can engage in marketplace ministry?

What does it look like in your situation?

What obstacles are holding you back?

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