Tag Archives: ministry

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My Top Posts For 2011

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In case you missed any of these, I thought I would share my top posts for 2011.

posts

1. Why I Decided To Walk Away From The Family Business…

    This one is close to my heart because it is truly what started all of this. Interestingly enough, this post received almost three times as much traffic as #2. It was certainly a turning point in my life – one I will never forget.

2. Reason 2 of 5 To Run Your Business According To Your Christian Faith

    In this post, I look at how the Greatest Commandment(s) relate to our business purposes. This really hits at the core of what drives my efforts in business.

3. Pursue The Gifts You Have, Not The Ones You Want!

    This is a great post about embracing our God-given gifts. This post received more comments than any of the others on this list.

4. Why Acknowledge Christ In Christmas?

    As a result of a friend sharing a video with me, I ran a Christ-centered TV ad leading up to Christmas. I posted about this video and the bigger issue of acknowledging Christ in Christmas.

5. Taking Action: Owners Manual For Life!

    Here I describe one of the various methods our company employs to do ministry in the course of doing business. I also explained how I was heeding my own advice to just take action!

6. “Go Make Yourself Useful!”

    Jim Collins heard these words from Peter Drucker many years ago, but they have stuck with him. If you read about the context of the conversation, I believe you will feel the same!

7. 10 Reasons For An Exit Interview (With Purpose)

    Many leaders fail to execute exit interviews on a consistent basis. In this post, I share some reasons for a Christian business leader to reconsider this practice.

8. Reconcile And Forgive Immediately!

    This was the fifth post in a series on character issues for leaders. I confessed my own struggles in this area as well.

9. Why Do You Need An Inner Circle?

    Without a doubt, my inner circle has had more influence on my growth than any other system I have put in place. I strongly recommend you do the same.

10. What is Christian Ministry?

    This sounds like an easy question, but I believe too many people have the wrong answer to it. Take a look and let me know what you think.

Did any of these impact you?

What was your favorite? Why?

What was the top post on your blog?

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Advice from Coach John Wooden

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Christian ministryThe following is an example of the type of article I write every month for our employee newsletter, The Employee Matters. In these articles, I attempt to use real-life examples or stories to convey something that matches up with our culture, mission, and/or values. In this article, I use wrote about some very simple advice from UCLA basketball Coach John Wooden, arguably college basketball’s most successful coach ever.

John Wooden

Advice from Coach John Wooden

It was roughly eighteen months ago that we lost the legendary Coach John Wooden. He was arguably the best coach who ever lived…in any sport! He had a wisdom and insight into people and their needs and he was able to get more out of people than even they thought possible. Following is an excerpt from How to Be Like Coach Wooden by Pat Williams.

Coach Wooden insisted that his players always acknowledge the help and support they received from other members of the team. For example, a player who scored a basket after receiving a pass from a teammate was expected to acknowledge the assist as he headed back up the court to play defense – usually by pointing, smiling, winking, or nodding at the man who had helped create the scoring opportunity.

Some players asked, “But Coach, what if he [the teammate who gave the assist] isn’t looking?”

“Believe me,” Wooden replied, “he’ll be looking!”

Acceptance and Approval

See, what Coach Wooden understood about all people is something that many of us know about ourselves, but have never applied to others. He understood that EVERYONE needs acceptance and approval.

We seek it at every opportunity. We need it from our parents and we need it from our children. We need it at work and we need it at home. Anyone who says they do not have this need is simply lying or does not recognize the need in themselves!

So What?

So why is this important to us? Because it is our responsibility to meet this need in those around us. Whether these people are co-workers, family members, or friends, we should be attempting to meet this need in their lives. It is a simple fact that if we help enough other people get what they want in life, then we will get what we want!

If we all become people who consistently meet this need in the people around us, can you imagine how much better our world would be?

[You can download a copy of this article (and others) here in my Resources.]

What are your thoughts about the point of the article?

Do you have an opportunity to do something similar for your employees?

If you already do, what results have you seen?

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How To Do Christian Ministry In Business

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I often get asked (and ask myself) “Just exactly HOW do you do Christian ministry in your business?” or “How do you integrate your Christian faith into your business?” In my last post, What is Christian Ministry?, I put forth my belief that we ALL are to be in full-time Christian ministry, whether that is our paid vocation or not. Now I want to help you learn HOW to do that!

Christian ministry

Christian Ministry Practices In Business

Based on multiple requests from readers and others, I am going to start a new series of posts. Unlike other series I have done, these posts will not be back-to-back in a continuous stream. Instead, these posts will be scattered among my posts from week to week. The common subject of this series will be actual Christian ministry practices in our business that are designed to bring the Christian faith into our business. Many of these practices came out of our Strategic Ministry Planning.

I will tell you what we are doing and how we are measuring our progress (if we are!). I will also tell you about any results, feedback, success stories, etc. that we have received. I will include any documents (on my Resources page) that apply.

Christian ministryYou will be able to recognize these posts right off by seeing this symbol to the left. I will include it anytime I add a post to this series!

As you can see, the cross, representing the Christian faith, is integrated into the upward-tracking graph arrow, representing business. While it is simple, I think it conveys what we are trying to do.

Goals Of The Series

In showing you how we are attempting to integrate our faith into our business through Christian ministry actions, I hope to accomplish several things:

  • Give you ideas that you can implement in your business
  • Help you think outside of the box in coming up with your own ideas
  • Get feedback from you about how we might improve our practices
  • Generate conversation that contributes to everyone’s learning

I hope this series will be helpful to you as we go. I know it will be helpful to me…especially if you do your part in commenting at the bottom! Feel free to ask questions, add suggestions, or just make general comments for each practice. I am truly interested in hearing from you and learning with you.

Pray First

Before we go into this series, I encourage you to begin praying about how God might want you to start doing ministry in your own business. If you are already bringing Christian ministry into your own business, then pray about how you can improve on what you are already doing.

Maybe He wants more from you in this area. Maybe He wants you to share what you are doing with other business people. It could be that you need to start including more of your employees in the Christian ministry already going on. Who knows?

Whatever the case, you need to start with prayer. I am not the expert in the area of Christian ministry in business, but I know that God is. Seek His wisdom as you try to invest the talents He has given you. I hope to have some ideas that will help you, but He is the source of all ideas and creativity.

What is God placing on your heart right now relating to Christian ministry in your business?

Are you seeking His wisdom and guidance?

What do you need to do next?

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When Should You Say No?

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In a previous post about the Pitfalls of Running A Christian Business, one of the specific pitfalls I mentioned was that many people think a Christian business should never say no to anything! They evidently believe that having a Christian philosophy means we should agree to help anyone with any cause they have. I am not sure of the basis for this feeling, but I have seen it repeatedly exhibited since we began to attempt to integrate our faith into our business.

say no

WHY Say No?

Before we look at WHEN you should say no, let’s answer another question – one that is central to this post. WHY should you say no to some opportunities? I mean, within reason, shouldn’t we always be prepared to help others? If we say no, are we not turning away those in need? If we say no, are we not missing some good opportunities to impact people?

The truth is we are. When we say no to some opportunities, we are turning some away that are in need and we are missing some good opportunities to impact people. The problem for most people is that they cannot see that it is critical to say no to some good opportunities in order to be available to take advantage of the best opportunities.

Good vs. Great?

Jim Collins, in his book Good to Great, said that good is the enemy of great. He says we have too few great schools because we have too many good ones. We do not have enough great businesses because we have too many good ones. The same goes for churches, organizations, etc. The problem is that too many people and organizations settle for being good rather than striving for being great!

Rather than saying “Yes!” to every good opportunity that comes along, we should instead save our efforts for the best ones. Rather than spreading ourselves too thin by taking on every good project, we should focus on those that are the best. In this way we are maximizing our effectiveness. We are also leaving those “good” opportunities to someone else that may have a “best” fit with them.

What Next?

So, let’s say you get this philosophy and you agree with it. Now you want to know what to do next. How do you take this philosophy and execute in the Christian business? How do you apply this to your life as a Christian leader?

Let’s look at a few key steps in this process.

    2. Determine your mission

      In what area(s) are you going to focus? What is your purpose?

    3. Determine your resources

      How much time, money, effort, etc. do you have to give to your various roles?

    4. Build in some cushion

      Do not forget to build in some cushion or margin when determining available resources. You should maintain this margin for those times you underestimate a need or when you simply cannot say no!

    5. Be proactive

      Don’t sit and wait on the best opportunities to come to you. Go find them! Create them! Begin investing your resources for an eternal return!

You can use this same list as your litmus test for opportunities that come your way. Does this opportunity fit your gifts? Is it within your mission’s area of focus? Do you have the resources to take it on? If the answer to any of these questions is no, then you should think hard about saying no to the opportunity.

Still Unsure?

If you are still unsure, ask yourself this question. If the opportunity fits at least two of these criteria, is it important enough to you that you would be willing to spend some of your cushion in the third category in order to take it on? Sometimes there are simply reasons we know we should not say no. If we have the margin to spend, it can sometimes make sense to say yes.

What first came to mind when you thought about something you should have declined?

Have you had a successful experience saying no?

What are the obstacles to you saying no?

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Taking Action: Owner’s Manual For Life!

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In my post on Action Plans in the series on Strategic Ministry Planning, I mentioned one piece of advice. That advice was to make sure there was at least one action step you could take starting the next day! Rather than focusing all of your attention on planning, I recommended taking action! I also told you in my last post (Are You Living The Story?) that I was committing to living the story more, rather than just telling it!

taking action

Taking Action

Well, in an effort to live out what I am blogging about, our team has made the decision to start taking action and move forward on an idea that has been lingering around here for quite a while. While this idea will not change the world, it may change just one life…and that’s enough, isn’t it?

If you remember, in my post on the Brainstorm Session in Strategic Ministry Planning I mentioned how the Buck Knives Company inserts a simple message from Al Buck in the box with every knife they sell. This message talks about how their company views God as their Senior Partner and encourages the reader to seek God for themselves. I think this is a great idea!

As an automobile dealership group, we retail and wholesale roughly 2,000 – 2,600 new and used vehicles every year. As our team looked for ministry opportunities (similar to that of Buck Knives) that would leverage this volume, we came across one idea that is very simple and cost effective.

Owner’s Manual For Life

Beginning now, we are going to start placing a copy of the New Testament in the glovebox of every vehicle we retail or wholesale. The unique thing about this New Testament is the cover (shown below). As you can see, each one is titled, “Owner’s Manual For Life.” That is perfect for a glovebox, right?

taking actionWe are still working on documenting the process for every employee involved, but I know this much: Each one will have a sticker inside the cover with a message from me to the reader, stating that I believe this book to be the most important book they will ever encounter. I will have a couple of phone numbers for them to call if they want help understanding what they are reading. These numbers will ring straight to my office phone or our corporate chaplain.

Sowing Seeds

These New Testaments will go to all of our retail customers. They will also go to other dealers who trade new cars with us for the purpose of meeting a customers request for color or equipment change. In addition, we will include a copy in the glovebox of every used vehicle we wholesale to another dealer for sale on their lot. The eventual audience will be widely varied and God only knows when and how the books will actually be found! It is our responsibility to sow the seeds.

We do not plan to review the presence of this book with the customers or the dealers. The New Testament will simply be placed in every vehicle during the prep process prior to going on the lot. The cost of these New Testaments is only $1.50 a piece! I think this is a phenomenal opportunity to literally spread God’s Word!

What do you think?

Is there a similar action you can commit to take today?

What are you waiting for?

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Prayer In The Strategic Plan For Ministry

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A new friend of mine asked me a simple question in his comment on my final post in my Strategic Plan for Ministry series. His question was simple, but convicting! My friend, Loren Pinilis (see his blog here), asked me how prayer enters the process of this planning. While this seems like an innocent enough question, it actually is a very penetrating question!

prayerI wish I could say that I had planned to address that separately or that I just assumed everyone knew that prayer was a continuous part of the process and therefore did not include it. Or I could be bold and say I was trying to draw someone in to ask that very question!

Confession

The problem is that none of these excuses are true. The simple truth is that I forgot! In a six-post series on being intentional about doing ministry in the course of doing business for the purpose of pointing people to God, I actually forgot to include anything about seeking God for guidance in the process! I left out the very One who knows all there is to know about ministry, business, and people. Are you kidding me?

Of course, now that I have done this, I have the perfect post material! How often do we do this exact thing? We plan, we strive, and we sweat the details of our efforts in every facet of our lives, but we often completely forget to seek His guidance ahead of time. Most often, we ask Him to bless our efforts once we have decided what we are going to do! This is insanity!

Why do we always seem to wait until we have run into an obstacle or crisis before we call out in prayer?

We are children of the Creator of the universe. He is all-knowing, all-present, and all-powerful. He wants to equip us “with all that is good to do His will” (Heb. 13:20-21). All we have to do is ask! There is nothing that exists that is not available to Him to use to accomplish His will (Psalm 24:1). So why do we so often forget (or refuse) to go to Him in advance? Why do we always seem to wait until we have run into an obstacle or crisis before we call out in prayer?

Role of Prayer

Whatever the answer, let’s take a look at how we should pray when preparing our strategic plan for ministry in and through our business.

Mission Statement

As we discussed, the mission statement tells why we exist as a company. If this statement is to be used for direction, to make decisions, and to inspire us, it only makes sense that God should guide us in developing it. Our prayer should seek guidance from Him on our direction (Proverbs 3:5-6). Trying to do this on our own, without seeking Him in prayer, could lead to wasted time and failed plans.

Mission Field

The mission field is effectively our target audience. We need to pray for a couple of things here. First, we need to ask God to identify those groups of people He wants us to minister to. Second, we should be praying that He will give us the right words and actions for effective ministry to these people. Finally we should ask Him to prepare their hearts to hear what He will say to them through our words and actions. (Colossians 4:3-4)

Brainstorm

As the Creator of everything we see (Colossians 1:16), don’t you think God is more creative than anyone else we know? As we go into our brainstorm session to gather ideas for ministry activities, we need to ask Him to expand our minds and spark our imagination so that we can come up with those ideas that will be the most effective in pointing others to Him.

Action Plans

Next, we need to pray for wisdom in choosing and prioritizing the best ideas from the brainstorm session. We also need to pray that God would lead us in laying out the action plans (Proverbs 16:9) and that He would grant success in these plans as well (Proverbs 16:3).

Accountability

Finally, we come to measurement and accountability for our plans. Because we will reap what we sow (Galatians 6:7), I believe we need to ask God for more wisdom. We need wisdom in determining what to measure and how to establish good accountability. Because ministry results are so hard to measure, we need to be especially careful here. This another area that could cause us significant trouble if were to do it on our own.

What other roles do you see prayer playing in this process?

Is prayer a vital part of how you run your business?

Are you willing to follow His guidance when He gives it – regardless of the cost?

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Accountability – Step 5 In A Strategic Ministry Plan

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This is the final post in a series of posts on creating a Strategic Plan for Ministry in your business. At this point, you should have a mission statement with an eternal perspective. You should have a well-defined mission field as well as a set of action plans for ministry activities that will help you to impact that mission field. Now you need to lay out the accountability processes to ensure your action plans are executed and achieve the results you desire.

Accountability

Accountability Reporting Example

Let’s take a look at an example to illustrate my point. An easy example for our company is the CCA chaplain program (Corporate Chaplains of America). We have a chaplain assigned to our company as a benefit to the employees. By permission, this chaplain speaks to each of our employees face-to-face at least once per week.

He is on call 24/7 and 365. He will meet with employees after hours for extended care sessions in person or over the phone, according to their preference. He performs funerals, weddings, and hospital visits. He prays for the company and every employee on a regular basis.

On an ongoing basis, I need to know whether this program is achieving the results I expect from it. Fortunately, CCA provides their own reporting process as part of the program. They send me a report via email at the end of each month that details the activities of the chaplain. A report like this makes it easy for me to determine whether the program is working or not.

Here is an example of their report:

accountability

Your Accountability Reporting

Your reporting may look very different. It may not be as formal or it may be more so. The format is not important. The accountability is. While each ministry activity will likely present its own measurement challenges, try to make sure there is some ability to track and measure the activities and the results (if possible).

You should have some sort of reporting for every ministry activity on your action plan. If you cannot measure it in some way, then you need to decide whether it is worth doing or not. This is not to say that you are not to do anything that you cannot measure – there are certainly exceptions. It is more about making sure that there is accountability built in to every part of your plan.

Too often, companies come up with a great idea, begin a process or initiative, and never build in accountability. Without a clue as to whether it is effective or not, they forget about it until something goes wrong or someone leaves. This is simply not being a good steward of your resources.

Measuring Ministry?

There are a couple of challenges I will note about measuring ministry. First of all, we are not able to save anyone. That is the job of the Holy Spirit. While we may count the number of times someone turns their life over to Christ during one of our activities, we certainly cannot take credit for that. We are simply celebrating!

Second, we cannot truly know the condition of any individual’s heart or whether that condition has improved in a measurable way. To attempt to measure life change or improvement is not something I recommend. I think you get it, but measuring ministry is very difficult.

As a result of these challenges, we will most often revert to simply measuring our activities in ministry. As an example, look at the chaplain’s report. We do not attempt to measure the effectiveness of the chaplain’s prayer for our company and individual employees. We simply measure the number of times he prayed. We do not attempt to measure whether his care sessions had the intended effect. We can only count the times he had them.

I think you get the idea. When dealing with the heart and spiritual matters, measuring is difficult. At the same time, we cannot just leave our efforts to chance! Therefore we do our best to discern the right activities, maintain our focus on the right purpose, and then measure our efforts. We leave the results to God.

Do you currently have any sort of ministry results reporting?

If so, do you review it as often and with the same intensity as you review your financial reporting?

I won’t ask a third question…that last one hurt too much!

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Action Plan – Step 4 In A Strategic Ministry Plan

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action planThis is number 4 in a series of 5 posts about how to create a Strategic Plan for Ministry in your business. So far, we have created an effective mission statement with an eternal perspective, identified our potential mission field, and had a brainstorm session about how we will do ministry in the course of doing business. Now we will turn our attention to the laying out of the action plan.

Best Ideas

Now, I am assuming you have already completed your brainstorming session from last time. Depending on your preference of using a smaller team of key managers or a larger group of employees, you need to gather your team together again. Taking the list of ideas generated in your brainstorm session, the group now needs to sift through and find the best ideas, making sure they are in alignment with your mission statement.

Ideally, those that are the easiest to implement with the greatest impact should come first. You can also consider which ones are the most exciting in order to get the most buy-in from the stakeholders.

Categorize the Ideas

Once you have narrowed the list down to those that are the best fit for your current circumstances, you probably want to group them according to which of the three facets of ministry is appropriate (Evangelism, Discipleship, Service), as well as which mission field category applies (Employees, Customers, Suppliers/Vendors, etc.).

While it is not necessary to evenly distribute your activities across these categories, it is good to make sure you are not ignoring any of them.

Create the Action Plan

So you have a list of your best ideas sorted into the appropriate categories. Now it is time to create the plan to actually do them! A typical action plan should cover three elements:

    Task– What will be done and by whom?
    Timeline– When it will be done?
    Resources– What is required for it to be done?

Once you have laid out the action plan for each of your ideas, set some goals for the results. Don’t be shy!

Measurement Challenge

At the same time, you need to remember that by definition, the eternal spiritual impact we are attempting to make is sometimes difficult or impossible to measure, making it tough to set goals. Much of what we are doing is actually just “sowing seeds” and pointing people toward God. We cannot save anyone. Nor can we change their hearts. Even if heart change is a goal, how would you measure it?

Because of this challenge, it is my recommendation that you lean toward setting goals based on activity. If one of your action plan items is to place small new testament Bibles in your waiting area, then just measure how many are taken. If you are teaching a weekly Bible study for employees, then just measure attendance. In this case, you could take it a step further and measure how many of those in attendance go on to lead their own study! Either way, be careful how and what you target and measure. Stay true to Scripture!

S.M.A.R.T. Goals

Of course, you need to make sure your action plan goals are S.M.A.R.T. goals as well!

    Specific– Determine exactly what will be done, when it will be done, who will do it, etc. and write it down.
    Measurable– Make sure you can measure the activity. If you cannot, how will you know if you accomplished it?
    Attainable– This does not mean to set the bar low, but to make sure they are realistic.
    Relevant– The goals need to be in alignment with your mission statement. They need to be important to you.
    Timely– You need to have a time frame or a target date. Open-ended goals are soft.

Start Now!

One hint here…though it is not set in stone, this is great advice. As the leader during this process, you need to encourage the group to agree on at least one or two action items that you will start tomorrow. Don’t lose any of the momentum you have built up to this point. Do something! You will gain a boost if you will be sure to do this.

Once you have set these goals for each idea on your final action plan, you are ready to move on to the last step in this process – determining the accountability process of measuring and monitoring the results. See you next post!

Are moving through the process with me or are you thinking this might be something for next year? Or the next year?

If you are, how is it going so far? Do you have some exciting goals?

Are you inspiring your people in a way that excites them?

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Brainstorm Session – Step 3 In A Strategic Ministry Plan

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brainstorming

This is number 3 in a series of 5 posts that outline a process for creating a strategic plan for ministry in your business.

So far in this series, we have crafted a mission statement that states, from an eternal perspective, why our business exists. We have also counted the various categories of people that will come into contact with our business on some level and identified them as our mission field.

In this post, we will look at how we, in the course of doing business, minister to those in our mission field in a way that impacts them for eternity.

Buck Knives Company

Probably the best example I can come up with is the Buck Knives Company. For decades, they have integrated the Gospel message into the course of business by including a small, printed Gospel testimony (pictured below) in the box with every product. As a result of years of doing this, they have multiple vertical file cabinets filled with letters and notes from customers that were touched by these Christ-centered messages.

ministry in business

So the question you must ask is this:

What is the true product of the Buck Knives Company, the knife or the Gospel message?

Let me ask you this…which one will last longer?

Brainstorm Session

This example from the Buck Knives Company aims to impact customers. What about employees and their families? What about your suppliers & vendors or any other groups we came up with when we identified our mission field? Well, that is what this step is all about. We have some brainstorming to do!

It is time to gather your team. Depending on your preference, you can include a large group of employees or you can start with your key people (that are bought in to the mission and vision). Depending on your size, you might even break into several groups. Either way, the point is to engage the participants in a creative session to determine opportunities and processes to minister to others while doing business.

This is a time for free-flowing ideas, not critique. That can come later.

Taking the three-fold definition of ministry I gave you in the last post (evangelism, discipleship, and service), encourage the participants to come up with ideas for each of the categories. You also may want to list the various mission field categories we identified last post (employees, customers, vendors, etc.) to help generate ideas.

The participants need to feel comfortable offering any idea that comes to mind, without the fear of rejection. This is a time for free-flowing ideas, not critique. That can come later. Any and every idea needs to come out. While one idea may later be scratched from the list for some reason, it may generate another idea that is a winner. Let them flow!

Expand Participation

While this is certainly a simple step in the process, don’t overlook it. Even if you start with your key people, I encourage you to later bring everyone into the process. You will likely get some ideas that would never have surfaced otherwise. Plus, you get much better buy-in when everyone is involved.

Now that you have your list of ideas, keep them handy. We will look at what to do with them in the next post. If you are interested, here is a list of 101 ministry ideas from C12 Group that you can use as thought starters. Feel free to implement any of them as well, but don’t use this list as an excuse to skip your brainstorming session!

Have you done this before? What were the results?

If not, are you willing to try it now?

When are you going to schedule it?

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Mission Field – Step 2 In A Strategic Ministry Plan

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This is number two in a series of posts on effective Strategic Ministry Planning for your business. In my last post, I described the value and characteristics of an effective mission statement for your company. Today, I will address the potential mission field for your company.  In business language, this is your target market or target audience.

mission field

Ministry Defined

In order to effectively determine where we are going to do ministry, I think it best we first define exactly what we mean by ministry. In this context, we are going to define ministry in three parts.

First is ministry in evangelism – leading those people without a saving faith in Jesus Christ to come to know Him. Not all people are wired for this type of ministry, but there are also people who are wired specifically for this type of ministry. These people cannot wait to share the love of Christ with someone else – friend or stranger.

Next is ministry in discipleship – helping those with faith in Jesus to grow in that faith. As Paul mentions in 1 Corinthians 12, some are just gifted to teach. Some may enjoy doing so in a group while others may prefer a one-on-one discipling relationship. Either way, this is a critical part of ministry.

Finally is ministry in service – this consists of acts of love and kindness done in the name of Jesus. Just like some people are wired for evangelism and some are wired for teaching, this ministry requires those who embrace serving others.

Relational Ministry

When you think about it, the best ministry for Christ (regardless of which category) is done in relational contacts. God created us as relational beings. Look at Genesis 2:18 where He says it is not good for Adam to be alone. We need each other, therefore our ministry needs to be relational in the same way.

As a result of this line of thinking, we can see that every relational contact in the course of doing business is an opportunity to do ministry. Let’s take a look at a method of determining these mission field opportunities.

Mission Field

Courtesy of the C12 Group, we can use this Marketplace Mission Field worksheet (click to open in separate window and print out) to identify just how many opportunities your company has for ministry in a year.

Employees

    Employees– How many part-time and full-time employees do you have in your company? Do not count them in the same way you might for a financial report (0.5 for part-time or using Full Time Equivalents). If it is a person that gets compensated for their work, count them as one!
    Family Members– How many family members do your employees have in their households? Count them all! If you don’t know, just figure 1.5 family members per employee as an estimate.
    Applicants– How many applicants do you have in a given year? Consider all jobs and all applicants – whether online, by phone, or in person. If they inquire about a job with your company, count them.

Customers

    Current Customers– How many current customers does your company have? How many will you have this year?
    Past Customers– How many customers have you had in the past? In your database?
    Future Customers/Prospects– How many customers or prospects will look at your business this year? Even if you will not sell them, count them if they will have any contact with your company or any advertising from your company this year. Think about your website, trade shows, direct mail, flyers, etc. If they will get some impression of your business, they fall into this category.

Suppliers/Vendors

    Current– With how many suppliers and/or vendors are you currently doing business? Count the number of their individual employees that come into contact with your company, not the number of companies.
    Future (potential)– How many people come into your business in the period of a year to solicit your business (whether you do business with them or not)?

Others

    Competitors– How many individual contacts do you or your employees have with your competition? Some of these could actually fall under the vendor category as well. Don’t double count!
    Trade Associates– This category could include trainers, coaches, consultants, outside marketing reps, factory or franchise reps, etc. Count them all!
    Others– You may have thought of some not mentioned here. Add them in as well, but make sure to let me know what I missed. I want to add them to the template!

Total Opportunities

Now, all that is left is for you to total all of the above categories. Because of our website and the reach we have through nationwide vehicle searches, our number came to several million possible impressions! That is an unusually high number, but I bet your number is much higher than you were thinking before this exercise.

Folks, this is a real number representing the mission field opportunities you and your company will have in the next 12 months to impact people for eternity. Certainly, some of these will be greater opportunities than others. But regardless of the level of contact with your company, these are real people that could, in some way, see a different eternity simply because you decided to let God guide your business. How big is that?

Next time, we will begin to think about HOW we can impact this mission field.

What were you thinking before this exercise?

What was your company’s number?

Does that light a fire in your heart?