Tag Archives: mission statement

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Prayer In The Strategic Plan For Ministry

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A new friend of mine asked me a simple question in his comment on my final post in my Strategic Plan for Ministry series. His question was simple, but convicting! My friend, Loren Pinilis (see his blog here), asked me how prayer enters the process of this planning. While this seems like an innocent enough question, it actually is a very penetrating question!

prayerI wish I could say that I had planned to address that separately or that I just assumed everyone knew that prayer was a continuous part of the process and therefore did not include it. Or I could be bold and say I was trying to draw someone in to ask that very question!

Confession

The problem is that none of these excuses are true. The simple truth is that I forgot! In a six-post series on being intentional about doing ministry in the course of doing business for the purpose of pointing people to God, I actually forgot to include anything about seeking God for guidance in the process! I left out the very One who knows all there is to know about ministry, business, and people. Are you kidding me?

Of course, now that I have done this, I have the perfect post material! How often do we do this exact thing? We plan, we strive, and we sweat the details of our efforts in every facet of our lives, but we often completely forget to seek His guidance ahead of time. Most often, we ask Him to bless our efforts once we have decided what we are going to do! This is insanity!

Why do we always seem to wait until we have run into an obstacle or crisis before we call out in prayer?

We are children of the Creator of the universe. He is all-knowing, all-present, and all-powerful. He wants to equip us “with all that is good to do His will” (Heb. 13:20-21). All we have to do is ask! There is nothing that exists that is not available to Him to use to accomplish His will (Psalm 24:1). So why do we so often forget (or refuse) to go to Him in advance? Why do we always seem to wait until we have run into an obstacle or crisis before we call out in prayer?

Role of Prayer

Whatever the answer, let’s take a look at how we should pray when preparing our strategic plan for ministry in and through our business.

Mission Statement

As we discussed, the mission statement tells why we exist as a company. If this statement is to be used for direction, to make decisions, and to inspire us, it only makes sense that God should guide us in developing it. Our prayer should seek guidance from Him on our direction (Proverbs 3:5-6). Trying to do this on our own, without seeking Him in prayer, could lead to wasted time and failed plans.

Mission Field

The mission field is effectively our target audience. We need to pray for a couple of things here. First, we need to ask God to identify those groups of people He wants us to minister to. Second, we should be praying that He will give us the right words and actions for effective ministry to these people. Finally we should ask Him to prepare their hearts to hear what He will say to them through our words and actions. (Colossians 4:3-4)

Brainstorm

As the Creator of everything we see (Colossians 1:16), don’t you think God is more creative than anyone else we know? As we go into our brainstorm session to gather ideas for ministry activities, we need to ask Him to expand our minds and spark our imagination so that we can come up with those ideas that will be the most effective in pointing others to Him.

Action Plans

Next, we need to pray for wisdom in choosing and prioritizing the best ideas from the brainstorm session. We also need to pray that God would lead us in laying out the action plans (Proverbs 16:9) and that He would grant success in these plans as well (Proverbs 16:3).

Accountability

Finally, we come to measurement and accountability for our plans. Because we will reap what we sow (Galatians 6:7), I believe we need to ask God for more wisdom. We need wisdom in determining what to measure and how to establish good accountability. Because ministry results are so hard to measure, we need to be especially careful here. This another area that could cause us significant trouble if were to do it on our own.

What other roles do you see prayer playing in this process?

Is prayer a vital part of how you run your business?

Are you willing to follow His guidance when He gives it – regardless of the cost?

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Accountability – Step 5 In A Strategic Ministry Plan

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This is the final post in a series of posts on creating a Strategic Plan for Ministry in your business. At this point, you should have a mission statement with an eternal perspective. You should have a well-defined mission field as well as a set of action plans for ministry activities that will help you to impact that mission field. Now you need to lay out the accountability processes to ensure your action plans are executed and achieve the results you desire.

Accountability

Accountability Reporting Example

Let’s take a look at an example to illustrate my point. An easy example for our company is the CCA chaplain program (Corporate Chaplains of America). We have a chaplain assigned to our company as a benefit to the employees. By permission, this chaplain speaks to each of our employees face-to-face at least once per week.

He is on call 24/7 and 365. He will meet with employees after hours for extended care sessions in person or over the phone, according to their preference. He performs funerals, weddings, and hospital visits. He prays for the company and every employee on a regular basis.

On an ongoing basis, I need to know whether this program is achieving the results I expect from it. Fortunately, CCA provides their own reporting process as part of the program. They send me a report via email at the end of each month that details the activities of the chaplain. A report like this makes it easy for me to determine whether the program is working or not.

Here is an example of their report:

accountability

Your Accountability Reporting

Your reporting may look very different. It may not be as formal or it may be more so. The format is not important. The accountability is. While each ministry activity will likely present its own measurement challenges, try to make sure there is some ability to track and measure the activities and the results (if possible).

You should have some sort of reporting for every ministry activity on your action plan. If you cannot measure it in some way, then you need to decide whether it is worth doing or not. This is not to say that you are not to do anything that you cannot measure – there are certainly exceptions. It is more about making sure that there is accountability built in to every part of your plan.

Too often, companies come up with a great idea, begin a process or initiative, and never build in accountability. Without a clue as to whether it is effective or not, they forget about it until something goes wrong or someone leaves. This is simply not being a good steward of your resources.

Measuring Ministry?

There are a couple of challenges I will note about measuring ministry. First of all, we are not able to save anyone. That is the job of the Holy Spirit. While we may count the number of times someone turns their life over to Christ during one of our activities, we certainly cannot take credit for that. We are simply celebrating!

Second, we cannot truly know the condition of any individual’s heart or whether that condition has improved in a measurable way. To attempt to measure life change or improvement is not something I recommend. I think you get it, but measuring ministry is very difficult.

As a result of these challenges, we will most often revert to simply measuring our activities in ministry. As an example, look at the chaplain’s report. We do not attempt to measure the effectiveness of the chaplain’s prayer for our company and individual employees. We simply measure the number of times he prayed. We do not attempt to measure whether his care sessions had the intended effect. We can only count the times he had them.

I think you get the idea. When dealing with the heart and spiritual matters, measuring is difficult. At the same time, we cannot just leave our efforts to chance! Therefore we do our best to discern the right activities, maintain our focus on the right purpose, and then measure our efforts. We leave the results to God.

Do you currently have any sort of ministry results reporting?

If so, do you review it as often and with the same intensity as you review your financial reporting?

I won’t ask a third question…that last one hurt too much!

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Mission Statement – Step 1 In A Strategic Ministry Plan

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In the last post, I described how our company just began our Strategic Ministry Planning process. Using the C12 Group material from their Strategic Plan for Ministry seminar, I will take you through the 5 Step process to make this happen in your company. We will begin with the mission statement in this post and cover the next steps in future posts.

Mission Statement

Mission Statement

The first step in this process is crafting the mission statement. While the vast majority of large companies and corporations today have mission statements, the number of those statements that effectively achieve the true purpose of a mission statement is likely small.

Does This Describe Your Company?

Too many companies hire a consultant, take a couple of hours batting ideas around in a conference room, and come up with a nicely word-smithed sentence or two, using the latest industry buzz-words. Then they proudly print this statement on a poster or plaque and hang it in the lobby to impress customers.

If this describes your company, I apologize if it sounds harsh. I do not mean it that way. However, do you really think this type of mission statement is effective at guiding the company? How many employees use this type of statement on a daily basis to make decisions? How many even know what the mission statement is or why it is important? Right now is the time to change it!

If your company is different and is effectively using the mission statement, then congratulations! Consider your company among the best! If your company does not even have a mission statement, then now is the time to create one!

Various Methods

Some experts will tell you that your entire team has to come up with the mission statement. Others will say the number of participants is not important. You really have to figure this out on your own.

As for our company, I enlisted our leadership team made up of four key managers plus myself for the project. I brought my vision for the company in a couple of rough drafts and we went from there. Our final product effectively captured my vision, but was an improvement over my drafts.

The C12 material says this about mission statements:

They capture the organization’s purpose or fundamental reason for existing, stated in a way that resonates with both employees and customers.

5 Characteristics of an Effective Mission Statement:

[typography size=”16″ size_format=”px” color=”#222222″]Short and easy to memorize[/typography] – A mission statement needs to completely capture the essence of the company, but it cannot be so long that employees cannot remember it or explain it easily. This one is from POS Insurance Company…

[typography size=”16″ size_format=”px” color=”#222222″]Serving Him by serving you.[/typography]

If you expect it to be used as it should be, your company’s mission statement should be one carefully crafted sentence. The max should be two sentences. It should be easy to remember for every employee.

[typography size=”16″ size_format=”px” color=”#222222″]Decision-making tool[/typography]– It should be able to be used effectively as a plumb line for making decisions on a day to day basis. Consider the mission statement of the Newport News Shipyard…

[typography size=”16″ size_format=”px” color=”#222222″]We build good ships here, at a profit if we can, at a loss if we must,
but always good ships.[/typography]

Clearly, this one can be used by employees to make decisions in every area of the business.

[typography size=”16″ size_format=”px” color=”#222222″]Inspirational[/typography] – The mission statement should capture the heart and soul of your company. It should excite employees toward action in the direction it describes. Here is the C12 mission statement…

[typography size=”16″ size_format=”px” color=”#222222″]To change the world by bringing forth the Kingdom of God in the marketplace

through the companies and lives of those He calls to run businesses for Him.[/typography]

As this one does, it should reflect your company’s commitment and values. If it does not inspire you, who will it inspire?

[typography size=”16″ size_format=”px” color=”#222222″]Sense of ministry[/typography] – This is obviously a characteristic that will not be true for all companies – only those committed to business as ministry. For these types of companies, the mission statement should reflect the call of the leader to Christ-centered ministry and inspire others to join in. Look at this one from the Martin Newby Management Corp….

[typography size=”16″ size_format=”px” color=”#222222″]Sharing the love of Christ while providing unique management services for the manufactured housing industry.[/typography]

[typography size=”16″ size_format=”px” color=”#222222″]Timeless[/typography] – Rather than changing with technology and markets, an effective mission statement should be timeless. It should endure the fads that come and go, providing guidance over the long term. I like this one from Pruett Builders…

[typography size=”16″ size_format=”px” color=”#222222″]Sharing the love of Christ while building homes and relationships with excellence.[/typography]

Combining your company’s core purpose and values into an integrated and memorable mission statement is as challenging as it is important! An effective and often-used mission statement can inspire and direct team members to a worthy goal, while its absence leads nowhere.

Do you have an effective mission statement?

If so, are you maximizing its impact in your company?

If the answer is no to either question, are you ready to start?