Employee Engagement Series

This is the fourth post in a series I am doing on Employee Engagement. In the first two posts, I described my plan for this series and I told you how I set the stage for my action plan with my employees. In my last post, I laid out my plans for hosting employee focus groups. In this post, I am going to tell you about the next step in my action plan for Employee Engagement – employee surveys.

Jim Reese on Employee Surveys

During a conversation I had recently with Jim Reese, CEO of Atlanta Mission, he brought up the topic of employee surveys. I am familiar with typical employee surveys as one of our franchise manufacturers requires them once a year. However, Reese referred to employee surveys that were focused on employee engagement. This approach is different than I have seen.

Reese told me how he made it one of his first initiatives to survey his employees and volunteers at Atlanta Mission shortly after he arrived on the job. It was his desire to assess the current culture of the organization, find the problem areas that needed to be addressed first, and to establish a baseline for measurement of future progress.

Once his employees were surveyed for the first time, Reese determined what had to be done and which problem areas were most critical. He told us how the results from this first survey allowed him to prioritize his plans. He acted quickly on the major issues and saw clear improvement.

He emphasized that we should act quickly, but not to expect overnight success in all areas. He saw some immediate successes, but he also said he is still working to improve some of the issues revealed on that first survey. It is several years later and Atlanta Mission is still using this employee survey process.

Goals For Employee Surveys

Taking Reese’s goals, and adding one of my own to fit my own plans, I came up with the following goals for this step:

• Assess the current culture of the organization
• Find the problem areas that needed to be addressed first
• Establish a baseline for measurement of future progress
• Validate feedback gathered during focus groups

Experts with Employee Surveys

Reese put me in touch with another gentleman named Al Lopus. He is CEO of an organization called Best Christian Workplaces Institute (BCWI) which conducts the surveys for Atlanta Mission. When I talked to Lopus, I found that he had decades of experience in creating employee surveys and he seemed to know exactly what I was looking for. I realized I was hearing about the answer to my measurement problem.

Unlike most employee surveys I have seen, the BCWI survey is created with the Christian organization in mind. There is even flexibility to custom-tailor their survey to your specific organization. This is especially helpful since I do not feel our company fits the normal mold in our industry!

There are plenty of options out there for executing employee surveys. You can find turn-key programs and do-it-yourself products, as well as anything in between. I will be using the BCWI product and I will let you know how it goes.

Have you ever done employee surveys in your organization?

What were your successes? What pitfalls did you experience?

Do you see a value in this step of the process?

Employee Engagement vs. Apathy

An “engaged employee” is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization’s interests (Wikipedia). An extremely negative, disengaged employee likely will not make it very long in their job, but an apathetic employee usually stays around longer and therefore is a drag on productivity, morale, and profitability. As a result, apathetic (disengaged) employees serve to more severely reduce the impact we strive for as a Christian business.

How Do You Get Them Engaged?

If we can all agree that the best employee is an engaged employee, then the next logical step is to figure out how to get all of them engaged. If we could solve the puzzle of employee engagement, then I think we could go far in creating exponential growth in our impact on eternity.

Recent Influences

Recently, this topic has been in the front of my mind for several reasons. I have had several different sources influence me toward a focus on employee engagement. First, as I mentioned in my latest series, I had a great conversation with Jim Reese, CEO of Atlanta Mission. In addition to the advice I shared in that series of posts, Mr. Reese also brought up employee engagement as a critical component of success.

Next, I read a recent post by Michael Hyatt in which he talked about changing organizational culture. Through a series of comments on that post, I learned a couple of tips about achieving employee engagement that I will share with you.

After that, I was listening to an older podcast by Andy Stanley on the way to the airport last week. In this podcast, Andy talked about how his church maintains such an engaged staff. I will share some of his methods as well.

My Focus On Employee Engagement

As a result of all of these inputs, it is obvious to me that I need to be concentrating on employee engagement in our organization, right? So this is what I am going to do. I am NOT going to wait to post about all of this until I have implemented all of these tips and methods, measured the results, and declared victory.

My Plan

Instead, I am going to give it all to you up front over the next several posts. I am also going to start implementing these ideas in our business, keeping you aware of the progress as I go. These progress reports will include the successes and failures, the pretty and the ugly! I will do my best to relay information to you that I believe will best help you do it better than we do.

Then, after all of it is implemented, I will also give you regular status reports as to the measured progress in our actual employee engagement scores going forward. I am not yet sure what this will look like, but we will find out together!

How engaged do you think your employees are right now?

What do you do to keep them engaged?

What opportunities do you have to improve?

Jim Reese – CEO, Atlanta Mission

This is the fifth post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese has seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

Reese’s Advice

Below, is the fifth of five main points I gained from our conversation. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #5:[/typography]

[typography font=”Cardo” size=”24″ size_format=”px”]Know that the enemy will attack you.[/typography]

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Talk of the Enemy

While some people cringe when you mention the enemy in this context, I am one who takes the Bible to be the truth – whether I can see it or not. The Bible talks about the enemy in a number of places. Here are a few…

“The thief comes only to steal and kill and destroy;…” John 10:10

“For our battle is not against flesh and blood, but against the rulers, against the authorities, against the world powers of this darkness, against the spiritual forces of evil in the heavens.” Ephesians 6:12

“Be serious! Be alert! Your adversary the Devil is prowling around like a roaring lion, looking for anyone he can devour.” 1 Peter 5:8

Do you take this Scripture seriously?

If you were warned that there was a stalker scheming to do life-threatening harm to your son or daughter, would you act? Would you move to protect them? Or would you just blow it off and assume things will work out?

See, as Mr. Reese mentioned, the enemy will not just come directly after you. He will come after your family. He will come against your employees. He will come against any weak spot you have.

Recognizing Existence of the Enemy

The point of recognizing the existence of the enemy, as well as his intent in destroying you, is to help you in three ways.

1. When you know you are going to come under attack, you will prepare. You will not be surprised by it. Though you certainly cannot completely avoid being attacked, the damage is less destructive when you expect it and are ready for it (1 Peter 5:8).

2. You can take action and equip yourself and your family. You can put on the full armor of God (Ephesians 6:10-17). You can equip your family, educating them about the potential dangers in the process.

3. You can pray. You pray for protection. You can ask others to do the same on your behalf. (Ephesians 6:18)

Invading The Territory Of The Enemy

You may be thinking I am crazy. That is fine. However, if you get serious about using your business for ministry, then you will be going straight into territory that the enemy considers to be his own. You will likely be impacting people and groups that local churches have not seen in years, if ever. This is great work for the kingdom, but do not kid yourself into believing it is without resistance or consequence. The enemy will hate you for it.

Just go back through the Gospels, Acts, and Paul’s letters to see if I am not telling you the truth. It is Biblical and it is a truth you need to accept.

I am not suggesting you start running around your business spraying devil repellent and screaming “We are under attack!” I am recommending you take appropriate actions through prayer and Scripture memory, to put on the full armor of God. I am advising you to be ready.

Do you know what I am talking about to be true?

What do you do to prepare for and protect against this?

If you are unsure, will you search the Scripture for yourself?

Jim Reese – CEO, Atlanta Mission

This is the fourth post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

Below, is the fourth of five main points I gained from our conversation. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #4:[/typography]

[typography font=”Cardo” size=”24″ size_format=”px”]Excellence is not optional.[/typography]

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Emphasis on Excellence

If there was one of the five main points Mr. Reese made with extra emphasis, it was this one. We spent at least twice the time on excellence as we did on the other topics.

Obviously excellence is an extremely wide topic. For the purpose of this post, here is our definition of excellence.

Excellent organizations achieve and sustain superior levels of performance that meet or exceed the expectations of all their stakeholders.

Lower Expectations?

So many Christian ministries and organizations today think they get a free pass in regards to excellence because they are doing God’s work. They think people will (or at least should) accept less than excellence when they know the cause is right. While it is truly sad, many people have come to expect this from Christian organizations.

Folks, this is simply ridiculous thinking! If anything, work done for God should be held to a higher standard, not a lower one. If we are following Scripture and working as unto the Lord (Colossians 3:23-24), then we should act like it! We are serving the King of the Universe! He would not accept less than excellence from Cain (Genesis 4:3-7) or from the Israelites (Malachi 1:6-13), why should He accept it from us?

Excellence Is Central

This attitude of excellence should be central to everything we do. It should drive every aspect of our lives and our businesses. There should be nothing in our lives that we accept as less than excellent.

This is not to say that we can achieve perfection, but we should always maintain a culture of improvement. This culture will cause us to always be working on any weaknesses so that they do not remain that way.

Right To Influence

If we are to be Greatest Commandments and Great Commission companies, then we must earn the right to influence others. We earn this right by doing business with excellence. Anything less will risk pushing people away from the Gospel.

Do you consider your company as one of excellence?

Do you recognize the importance of excellence?

What do you need to change right now?

Jim Reese – CEO, Atlanta Mission

This is the third post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

In the first post in this series, we discussed how Mr. Reese advised us to Redefine Success if we are going to attempt to run our business as a platform for Christian ministry. In the next post, I told you that he urged us to remember that when we do ministry in the course of doing business, Results Are Not Always Immediately Evident Or Measurable.

Below, is the third of five main points I gained from our conversation. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #3:[/typography]

[typography font=”Cardo” size=”24″ size_format=”px”]Recognize and manage the constant tension between business and ministry.[/typography]

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Always A Tension

Mr. Reese did not say that business and ministry do not mix. He did not say that you cannot do both at the same time. What he did say was that there will always be a tension between the two. To ignore this fact is to deceive yourself. To embrace this fact is to accept reality and work through it.

Consider Non-Profit Work

The truth is that anyone who has ever worked in ministry or in the non-profit sector has experienced this as well. Regardless of the nature of the organization, there is the need always to balance your focus between impact activities and fundraising (or profit) to pay for the activities.

On one hand, you need to be thinking about what you can do to make the programs more effective. You ask how we can serve more people and meet more needs.

On the other hand, you also need to be thinking about how to add more donors or givers and raise more money. You cannot have the impact through the activities unless there is funding to make those activities possible.

Same True For Christian Business

The same is true in a business where the goal is to be a platform for ministry. Without a healthy and growing business, there is no opportunity for ministry.

As a result, we must manage this constant tension. We cannot eliminate it and we cannot ignore it. We must simply manage it.

So the question is…How do you do it?

Well, there are several options that I will offer.

Managing The Tension

1. Get outside help rather that going it alone. For me, being a member of a C12 group provides me with a group of like-minded business owners who all need the same type of support. We offer each other accountability in this area as well as ideas on how to better manage the constant tension. You could also choose to create your own board of directors or even enlist a life coach. The key is to gain an outside perspective.

2.Develop an inner circle of leadership within your company. Having other like-minded leaders that are walking with you every day can be a great source of support and ideas. They can warn you quickly when they sense something is out of balance. They know your company best and will have the same goals.

3. Create a personal life plan with a weekly review. While this is a solo activity, it is one that has gone far in helping me stay balanced over this tension. The weekly review helps me to get a 10,000 ft. view of where I have been and where my energy has been allocated. Any imbalances are quickly evident and correctable.

Have you recognized this tension in your life or business?

How do you manage it?

What do you need to do differently?

Jim Reese – CEO, Atlanta Mission

This is the second post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

Below, is the second of five main points I gained from our conversation. The first point was described [here]. Mr. Reese’s advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #2:[/typography]

[typography font=”Cardo” size=”24″ size_format=”px”]Remember that results & rewards are not always immediately evident or measurable.[/typography]

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Two Issues With Redefined Success Advice

There are two issues that come with the advice to redefine success toward an eternal perspective as described in the last post.

Problem #1: Observing Results

First, these success results are not always easily observed or measured.

Profit, shareholder wealth, and even cash flow metrics are most often easily obtained through mathematical formulas. You can look in virtually any business book or online and find many easy formulas to measure financial success and results. While the formulas can get complicated when looking at cash flow or other financial metrics, at least there are definite answers. Once calculated, these results are not difficult to interpret.

Christian Business

But when you turn to a business being run as a platform for ministry, the results get muddy. Unfortunately, the spiritual growth and life change that result from doing ministry are not measurable. How do you really know if someone was impacted by your efforts?

Sure, you can look at the fruit they bear, but how do you know it is real and not faked or based on wrong motivations? Even if you could validate the authenticity, how do you measure it?

Ripple Effects

And what about when the impact happens two or three persons down a chain of events? How do you observe or measure the impact when it is the friend of a friend of your employee? How would you know if a employee’s family member shares something from your company newsletter with one of their co-workers and a life is changed?

What about a customer that takes a copy of the Gospel of John from your customer lounge or one of your New Testament Owner’s Manuals for Life from their glove box and God uses it to draw them to Him. If they do not come back and tell you about it, you will never know! You could be having an impact on family members, acquaintances, or customers that you will never meet here on earth.

Problem #2: Timing of Results

Second, the results my be delayed. You will reap what you sow, but you rarely reap when you sow!

In most secular businesses, results are somewhat immediate. Again, good operating processes and disciplines produce net profit and cash flow in the near term. If not, leadership is under significant pressure to make changes.

Christian Business

But for a Christian business operating from an eternal perspective, desired results are often not immediately evident. Sometimes, the impact you have on someone may not show up for years! Maybe one of the ministry actions in your business touches an employee, but they leave your company and it is years before the results are evident. Another example may be that years later, an employee that you impacted begins teaching and impacts someone else.

We Need Celebrations!

All of these examples should be part of your success picture. You should be able to celebrate them, but because of the nature of the results, you likely cannot. This is not a big deal until you consider that we all need celebrations! We need to be able to see our progress and know that we are moving toward our goals.

This is most important when we have a streak of a couple of disappointing days. Have you ever had a couple of those days? Have you ever felt like you are not gaining ground and wonder why you are even trying?

Well, this advice does not eliminate those days, but it certainly helps us to know what to do. While we know and recognize that our rewards will come later, we can better deal with these days if we can remind ourselves of the nature of these results.

Trust God

If we can trust God and know that He will be faithful to honor our efforts by producing fruit in those we minister to, then we can better maintain our passion even when the fruits of our labor are not obvious.

How do you remind yourself that you are making an impact even when it is not evident?

How do you think about measuring impact?

How would you respond to his advice?

Jim Reese – CEO, Atlanta Mission

My brother and I had the privilege of spending a couple of hours this past week with business and ministry leader, Jim Reese. I first met Mr. Reese when he was a speaker at the Catalyst conference in Atlanta this past October.

After attending his session, I sought him out and we spent a few minutes talking about the integration of faith and business. It was then that I asked for the opportunity to visit his ministry, Atlanta Mission, and get his advice on how he thought I could better use our business as a platform for Christian ministry.

Though we have been working at this for over eight years, we know there is still so much to learn! We know we have just barely scratched the surface and therefore are always on the look-out for opportunities to learn. This was clearly one of those opportunities. In fact, we came away with much more than we could have hoped.

Extensive Experience

Not only has Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry. His leadership is taking the Atlanta Mission organization to new heights.

I could take the rest of this post telling you how gracious and helpful Mr. Reese was in taking the time to pour into us. He clearly has a passion for what he does and is very willing to share that passion. We will not know the full impact of this short visit for many years to come, but I can tell you that it will be huge!

His Advice

Below, I have listed the first of five main points I gained from our conversation. I will discuss this first one in detail today and the other four points in my next posts. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #1:[/typography]

[typography font=”Cardo” size=”24″ size_format=”px”]You must redefine success.[/typography]

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Secular Company

In a publicly-owned corporation, success is most often defined as an increase in shareholder wealth (stock price). Maybe revenue growth is a close second. In private business, net profit or net cash flow probably leads as the definition of success. Growth may also take a top spot in some of these businesses as well.

Since virtually all of us have worked in a secular job for a non-Christian company at some time or another, you probably know exactly what I am talking about. I do not know the statistics here, but success in most companies is defined this way. I am not judging them (not my job to do so). I am simply pointing out the facts.

Christian Company

But when you step out and say that your business is God’s and you are just a steward of it for a time, then you must redefine success. The normal business metrics will not work for this purpose. Instead, you must determine what is most important to God for His business.

Of course, the best place to look for this is in the Scripture. You may need to translate what you find into various specific definitions of success for your own business based on variables such as type (manufacturing, retail, services, etc.). It may be different specific results for different businesses, according to God’s will for each, but I guarantee it will be related to the Greatest Commandment and the Great Commission.

When Jesus says that all of the law and prophets hang on loving God and loving others as ourselves, then you can bet your success definition needs to be founded on this. When Jesus’ last words on earth charge us to go and make disciples of all nations, then you need to include this as well.

Redefining Success

I will not attempt to give you a single rule of thumb for redefining success for your business from an eternal perspective. This is something that you need to determine for your business through searching the Scriptures and fervent prayer. I will tell you that I think it is solid advice to redefine success for your company.

By redefining success from an eternal perspective, you will change the way you make decisions. You will hire differently. You will invest your time, talents, and treasure differently. When you have redefined success, your motivation changes and that picture of success begins to permeate your thoughts, actions, and words. Success redefined is a powerful force!

What is your definition of success in business at this point?

How have you prayed about this?

What do you feel God is leading you to do?