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Accountability – Step 5 In A Strategic Ministry Plan

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This is the final post in a series of posts on creating a Strategic Plan for Ministry in your business. At this point, you should have a mission statement with an eternal perspective. You should have a well-defined mission field as well as a set of action plans for ministry activities that will help you to impact that mission field. Now you need to lay out the accountability processes to ensure your action plans are executed and achieve the results you desire.

Accountability

Accountability Reporting Example

Let’s take a look at an example to illustrate my point. An easy example for our company is the CCA chaplain program (Corporate Chaplains of America). We have a chaplain assigned to our company as a benefit to the employees. By permission, this chaplain speaks to each of our employees face-to-face at least once per week.

He is on call 24/7 and 365. He will meet with employees after hours for extended care sessions in person or over the phone, according to their preference. He performs funerals, weddings, and hospital visits. He prays for the company and every employee on a regular basis.

On an ongoing basis, I need to know whether this program is achieving the results I expect from it. Fortunately, CCA provides their own reporting process as part of the program. They send me a report via email at the end of each month that details the activities of the chaplain. A report like this makes it easy for me to determine whether the program is working or not.

Here is an example of their report:

accountability

Your Accountability Reporting

Your reporting may look very different. It may not be as formal or it may be more so. The format is not important. The accountability is. While each ministry activity will likely present its own measurement challenges, try to make sure there is some ability to track and measure the activities and the results (if possible).

You should have some sort of reporting for every ministry activity on your action plan. If you cannot measure it in some way, then you need to decide whether it is worth doing or not. This is not to say that you are not to do anything that you cannot measure – there are certainly exceptions. It is more about making sure that there is accountability built in to every part of your plan.

Too often, companies come up with a great idea, begin a process or initiative, and never build in accountability. Without a clue as to whether it is effective or not, they forget about it until something goes wrong or someone leaves. This is simply not being a good steward of your resources.

Measuring Ministry?

There are a couple of challenges I will note about measuring ministry. First of all, we are not able to save anyone. That is the job of the Holy Spirit. While we may count the number of times someone turns their life over to Christ during one of our activities, we certainly cannot take credit for that. We are simply celebrating!

Second, we cannot truly know the condition of any individual’s heart or whether that condition has improved in a measurable way. To attempt to measure life change or improvement is not something I recommend. I think you get it, but measuring ministry is very difficult.

As a result of these challenges, we will most often revert to simply measuring our activities in ministry. As an example, look at the chaplain’s report. We do not attempt to measure the effectiveness of the chaplain’s prayer for our company and individual employees. We simply measure the number of times he prayed. We do not attempt to measure whether his care sessions had the intended effect. We can only count the times he had them.

I think you get the idea. When dealing with the heart and spiritual matters, measuring is difficult. At the same time, we cannot just leave our efforts to chance! Therefore we do our best to discern the right activities, maintain our focus on the right purpose, and then measure our efforts. We leave the results to God.

Do you currently have any sort of ministry results reporting?

If so, do you review it as often and with the same intensity as you review your financial reporting?

I won’t ask a third question…that last one hurt too much!

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Action Plan – Step 4 In A Strategic Ministry Plan

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action planThis is number 4 in a series of 5 posts about how to create a Strategic Plan for Ministry in your business. So far, we have created an effective mission statement with an eternal perspective, identified our potential mission field, and had a brainstorm session about how we will do ministry in the course of doing business. Now we will turn our attention to the laying out of the action plan.

Best Ideas

Now, I am assuming you have already completed your brainstorming session from last time. Depending on your preference of using a smaller team of key managers or a larger group of employees, you need to gather your team together again. Taking the list of ideas generated in your brainstorm session, the group now needs to sift through and find the best ideas, making sure they are in alignment with your mission statement.

Ideally, those that are the easiest to implement with the greatest impact should come first. You can also consider which ones are the most exciting in order to get the most buy-in from the stakeholders.

Categorize the Ideas

Once you have narrowed the list down to those that are the best fit for your current circumstances, you probably want to group them according to which of the three facets of ministry is appropriate (Evangelism, Discipleship, Service), as well as which mission field category applies (Employees, Customers, Suppliers/Vendors, etc.).

While it is not necessary to evenly distribute your activities across these categories, it is good to make sure you are not ignoring any of them.

Create the Action Plan

So you have a list of your best ideas sorted into the appropriate categories. Now it is time to create the plan to actually do them! A typical action plan should cover three elements:

    Task– What will be done and by whom?
    Timeline– When it will be done?
    Resources– What is required for it to be done?

Once you have laid out the action plan for each of your ideas, set some goals for the results. Don’t be shy!

Measurement Challenge

At the same time, you need to remember that by definition, the eternal spiritual impact we are attempting to make is sometimes difficult or impossible to measure, making it tough to set goals. Much of what we are doing is actually just “sowing seeds” and pointing people toward God. We cannot save anyone. Nor can we change their hearts. Even if heart change is a goal, how would you measure it?

Because of this challenge, it is my recommendation that you lean toward setting goals based on activity. If one of your action plan items is to place small new testament Bibles in your waiting area, then just measure how many are taken. If you are teaching a weekly Bible study for employees, then just measure attendance. In this case, you could take it a step further and measure how many of those in attendance go on to lead their own study! Either way, be careful how and what you target and measure. Stay true to Scripture!

S.M.A.R.T. Goals

Of course, you need to make sure your action plan goals are S.M.A.R.T. goals as well!

    Specific– Determine exactly what will be done, when it will be done, who will do it, etc. and write it down.
    Measurable– Make sure you can measure the activity. If you cannot, how will you know if you accomplished it?
    Attainable– This does not mean to set the bar low, but to make sure they are realistic.
    Relevant– The goals need to be in alignment with your mission statement. They need to be important to you.
    Timely– You need to have a time frame or a target date. Open-ended goals are soft.

Start Now!

One hint here…though it is not set in stone, this is great advice. As the leader during this process, you need to encourage the group to agree on at least one or two action items that you will start tomorrow. Don’t lose any of the momentum you have built up to this point. Do something! You will gain a boost if you will be sure to do this.

Once you have set these goals for each idea on your final action plan, you are ready to move on to the last step in this process – determining the accountability process of measuring and monitoring the results. See you next post!

Are moving through the process with me or are you thinking this might be something for next year? Or the next year?

If you are, how is it going so far? Do you have some exciting goals?

Are you inspiring your people in a way that excites them?

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Mission Field – Step 2 In A Strategic Ministry Plan

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This is number two in a series of posts on effective Strategic Ministry Planning for your business. In my last post, I described the value and characteristics of an effective mission statement for your company. Today, I will address the potential mission field for your company.  In business language, this is your target market or target audience.

mission field

Ministry Defined

In order to effectively determine where we are going to do ministry, I think it best we first define exactly what we mean by ministry. In this context, we are going to define ministry in three parts.

First is ministry in evangelism – leading those people without a saving faith in Jesus Christ to come to know Him. Not all people are wired for this type of ministry, but there are also people who are wired specifically for this type of ministry. These people cannot wait to share the love of Christ with someone else – friend or stranger.

Next is ministry in discipleship – helping those with faith in Jesus to grow in that faith. As Paul mentions in 1 Corinthians 12, some are just gifted to teach. Some may enjoy doing so in a group while others may prefer a one-on-one discipling relationship. Either way, this is a critical part of ministry.

Finally is ministry in service – this consists of acts of love and kindness done in the name of Jesus. Just like some people are wired for evangelism and some are wired for teaching, this ministry requires those who embrace serving others.

Relational Ministry

When you think about it, the best ministry for Christ (regardless of which category) is done in relational contacts. God created us as relational beings. Look at Genesis 2:18 where He says it is not good for Adam to be alone. We need each other, therefore our ministry needs to be relational in the same way.

As a result of this line of thinking, we can see that every relational contact in the course of doing business is an opportunity to do ministry. Let’s take a look at a method of determining these mission field opportunities.

Mission Field

Courtesy of the C12 Group, we can use this Marketplace Mission Field worksheet (click to open in separate window and print out) to identify just how many opportunities your company has for ministry in a year.

Employees

    Employees– How many part-time and full-time employees do you have in your company? Do not count them in the same way you might for a financial report (0.5 for part-time or using Full Time Equivalents). If it is a person that gets compensated for their work, count them as one!
    Family Members– How many family members do your employees have in their households? Count them all! If you don’t know, just figure 1.5 family members per employee as an estimate.
    Applicants– How many applicants do you have in a given year? Consider all jobs and all applicants – whether online, by phone, or in person. If they inquire about a job with your company, count them.

Customers

    Current Customers– How many current customers does your company have? How many will you have this year?
    Past Customers– How many customers have you had in the past? In your database?
    Future Customers/Prospects– How many customers or prospects will look at your business this year? Even if you will not sell them, count them if they will have any contact with your company or any advertising from your company this year. Think about your website, trade shows, direct mail, flyers, etc. If they will get some impression of your business, they fall into this category.

Suppliers/Vendors

    Current– With how many suppliers and/or vendors are you currently doing business? Count the number of their individual employees that come into contact with your company, not the number of companies.
    Future (potential)– How many people come into your business in the period of a year to solicit your business (whether you do business with them or not)?

Others

    Competitors– How many individual contacts do you or your employees have with your competition? Some of these could actually fall under the vendor category as well. Don’t double count!
    Trade Associates– This category could include trainers, coaches, consultants, outside marketing reps, factory or franchise reps, etc. Count them all!
    Others– You may have thought of some not mentioned here. Add them in as well, but make sure to let me know what I missed. I want to add them to the template!

Total Opportunities

Now, all that is left is for you to total all of the above categories. Because of our website and the reach we have through nationwide vehicle searches, our number came to several million possible impressions! That is an unusually high number, but I bet your number is much higher than you were thinking before this exercise.

Folks, this is a real number representing the mission field opportunities you and your company will have in the next 12 months to impact people for eternity. Certainly, some of these will be greater opportunities than others. But regardless of the level of contact with your company, these are real people that could, in some way, see a different eternity simply because you decided to let God guide your business. How big is that?

Next time, we will begin to think about HOW we can impact this mission field.

What were you thinking before this exercise?

What was your company’s number?

Does that light a fire in your heart?

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Mission Statement – Step 1 In A Strategic Ministry Plan

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In the last post, I described how our company just began our Strategic Ministry Planning process. Using the C12 Group material from their Strategic Plan for Ministry seminar, I will take you through the 5 Step process to make this happen in your company. We will begin with the mission statement in this post and cover the next steps in future posts.

Mission Statement

Mission Statement

The first step in this process is crafting the mission statement. While the vast majority of large companies and corporations today have mission statements, the number of those statements that effectively achieve the true purpose of a mission statement is likely small.

Does This Describe Your Company?

Too many companies hire a consultant, take a couple of hours batting ideas around in a conference room, and come up with a nicely word-smithed sentence or two, using the latest industry buzz-words. Then they proudly print this statement on a poster or plaque and hang it in the lobby to impress customers.

If this describes your company, I apologize if it sounds harsh. I do not mean it that way. However, do you really think this type of mission statement is effective at guiding the company? How many employees use this type of statement on a daily basis to make decisions? How many even know what the mission statement is or why it is important? Right now is the time to change it!

If your company is different and is effectively using the mission statement, then congratulations! Consider your company among the best! If your company does not even have a mission statement, then now is the time to create one!

Various Methods

Some experts will tell you that your entire team has to come up with the mission statement. Others will say the number of participants is not important. You really have to figure this out on your own.

As for our company, I enlisted our leadership team made up of four key managers plus myself for the project. I brought my vision for the company in a couple of rough drafts and we went from there. Our final product effectively captured my vision, but was an improvement over my drafts.

The C12 material says this about mission statements:

They capture the organization’s purpose or fundamental reason for existing, stated in a way that resonates with both employees and customers.

5 Characteristics of an Effective Mission Statement:

[typography size=”16″ size_format=”px” color=”#222222″]Short and easy to memorize[/typography] – A mission statement needs to completely capture the essence of the company, but it cannot be so long that employees cannot remember it or explain it easily. This one is from POS Insurance Company…

[typography size=”16″ size_format=”px” color=”#222222″]Serving Him by serving you.[/typography]

If you expect it to be used as it should be, your company’s mission statement should be one carefully crafted sentence. The max should be two sentences. It should be easy to remember for every employee.

[typography size=”16″ size_format=”px” color=”#222222″]Decision-making tool[/typography]– It should be able to be used effectively as a plumb line for making decisions on a day to day basis. Consider the mission statement of the Newport News Shipyard…

[typography size=”16″ size_format=”px” color=”#222222″]We build good ships here, at a profit if we can, at a loss if we must,
but always good ships.[/typography]

Clearly, this one can be used by employees to make decisions in every area of the business.

[typography size=”16″ size_format=”px” color=”#222222″]Inspirational[/typography] – The mission statement should capture the heart and soul of your company. It should excite employees toward action in the direction it describes. Here is the C12 mission statement…

[typography size=”16″ size_format=”px” color=”#222222″]To change the world by bringing forth the Kingdom of God in the marketplace

through the companies and lives of those He calls to run businesses for Him.[/typography]

As this one does, it should reflect your company’s commitment and values. If it does not inspire you, who will it inspire?

[typography size=”16″ size_format=”px” color=”#222222″]Sense of ministry[/typography] – This is obviously a characteristic that will not be true for all companies – only those committed to business as ministry. For these types of companies, the mission statement should reflect the call of the leader to Christ-centered ministry and inspire others to join in. Look at this one from the Martin Newby Management Corp….

[typography size=”16″ size_format=”px” color=”#222222″]Sharing the love of Christ while providing unique management services for the manufactured housing industry.[/typography]

[typography size=”16″ size_format=”px” color=”#222222″]Timeless[/typography] – Rather than changing with technology and markets, an effective mission statement should be timeless. It should endure the fads that come and go, providing guidance over the long term. I like this one from Pruett Builders…

[typography size=”16″ size_format=”px” color=”#222222″]Sharing the love of Christ while building homes and relationships with excellence.[/typography]

Combining your company’s core purpose and values into an integrated and memorable mission statement is as challenging as it is important! An effective and often-used mission statement can inspire and direct team members to a worthy goal, while its absence leads nowhere.

Do you have an effective mission statement?

If so, are you maximizing its impact in your company?

If the answer is no to either question, are you ready to start?

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Do You Have A Strategic Plan…for Ministry?

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When was the last time you worked on your strategic plan for any portion of your business?  How much time did you take to do that?  How many people were involved in the process?  What were the results?  Do you think it was time well spent?

Strategic Planning

Quarterly Planning Session

For our company, the last time was this past week (Tues-Thurs).  We spent several hours over several days leading up to Wednesday in drafting rough plans for our 4th Quarter Strategic Planning session.  We went off-site all day Wednesday for the actual session.  Then we spent Thursday compiling the notes and finalizing our plans.

I think we spent a total of 20 hours with various combinations of 15 people.  I figure it was a total of roughly 200 man-hours for our quarterly planning.  We came away with solid plans and forecasts for our focus areas over the next quarter.  I think it was time well spent.

Maybe your experience is similar.  Maybe you spent more time, maybe less.  Either way, strategic planning is a critical part of running a business.  It is necessary to keep a team focused on the right things so that maximum energy is applied where maximum results will be seen.

Strategic Plan for Ministry?

So, that begs the question, how much time have you spent in strategically planning the ministry aspect of your business?  Is this even something that is on your radar?  If not, should it be?  Shouldn’t we be spending more time determining how God would have us use our business as a vehicle for His ministry?

Strategic ministry planning is the same as strategic business planning, but it more specifically focuses on how we will allow God to use our businesses as vehicles for ministry.  It is a process in which you map out the following, as they relate to doing ministry through your business.

  • Purpose
  • Target Markets
  • Strategies & Tactics
  • Timetable
  • Reporting & Accountability

I can tell you that this is something that I have worked on in streaks for the past eight years, but I have never formalized the process.  Nor have I ever been intentional about involving others on our team.  It’s not that we have not done anything, but we certainly cannot point to a consistent planning process in the ministry area.

That is changing now.  Over the past several weeks, I have selected three key members of our company’s leadership team, described my vision for increased ministry through our business, and asked for their interest level and motivation for taking our ministry planning to another level.  All three are “all in” and committed to this process.  Now that the team is drafted, we have to determine our plan.  Since this is new territory, I went outside for help.

Seeking Outside Help

I have been a member of C12 for almost six years now.  You can read more about this organization and its tremendous benefits here (C12Group.com).  One of the many opportunities offered by C12 is something called a Strategic Plan for Ministry seminar.  The seminar is given by the founder of C12, Buck Jacobs.  If you ever want to meet someone who absolutely bleeds with passion for business as a vehicle for ministry, it is Buck Jacobs!

Anyway, my team and I went to this seminar this past week and came away with a clear path to creating a Strategic Ministry Plan for our business.  Over the next several posts, I will be outlining this path for you.  In addition to that, over the next several months I will be reporting on our team’s progress toward a more strategic integration of ministry into our business.  I hope this information is as helpful to you as it has been for us.

Have you considered intentional planning for ministry in your business?

If so, what steps have you taken in this direction?  

If not, what is stopping you from taking the first step right now?

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An Effective Offsite Brainstorm

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offsite

After reading Loving Monday by John Beckett, I was blown away at the various ways he was able to integrate his Christian faith into his business.  I began to think about how I could do the same thing with our business.  As I prayed about it, I began to get a flood of ideas about how to integrate my faith into our business.