Why Acknowledge Christ In Christmas?

acknowledge ChristIn a couple of recent posts, I have been giving examples of how to acknowledge Christ in business – especially during the Christmas season. I told you about how we let our light shine by painting “Merry Christmas” on our showroom windows. I also described how I first started to acknowledge Christ through gospel presentations at the company Christmas party. While I have another example to share, I first want to explore the “why” behind our actions.

What Does the Bible Say?

As is a habit of mine, I want to go to the Bible to find direction in this area. Let’s take a look at the words of Jesus.

You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.
– Matthew 5:14-16

Whoever acknowledges me before others, I will also acknowledge before my Father in heaven. But whoever disowns me before others, I will disown before my Father in heaven.
– Matthew 10:32

What Does This Mean?

What does this Scripture mean to you? I am sure you have likely heard it before…have you ever taken the time to really think about what it means to you? Have you considered how this may apply to you and your business? How are you to acknowledge Christ before others?

I think these verses are very clear. We are not to keep our faith to ourselves. We are to let our lights shine, not hide them! While this idea can be executed in various ways, it is up to us to do something.


I will go on the record that I do not think it is good for us to “market” our faith as a reason for consumers to patronize our businesses. I know there is a fine line here. What I may do, thinking I am not “marketing”, others may consider as going too far.

I do not know of any hard and fast rules here. This needs to be according to your best judgment after prayer. If you know of any Scripture that would help to answer this question, please share in the comments area.

How to Acknowledge Christ

Christian ministryThere are as many ideas on how to acknowledge Christ in your business as there are translations of the Bible! We will continue to explore many of these opportunities through this blog as we go. However, Christmas brings especially good opportunities to acknowledge Christ. I have discussed a couple of them in prior posts.

Another idea came to me just last weekend from a business acquaintance, Chris Zikakis, owner of Lompoc Honda in Lompoc, CA. He had his advertising agency, Radio Vision, Inc, produce a simple TV ad. The ad encourages the viewer to acknowledge Christ as “our most precious gift” and “the very Son of God” in a Christmas setting.

Once I saw the ad, I knew I had to share it with my readers. I emailed Chris to ask his permission. He responded that he would love for me to even go as far as having it modified for our dealership to use. He said his goal was to get the ad in front of as many dealers as he could in the hopes that they would use it as well!

I contacted Joe Pollaro at Radio Vision and asked if he could produce the ad quickly enough to begin running it the week before Christmas. Incredibly, Joe was able to make it happen! Below, you can take a look at the resulting ad.

I personally love this ad because it does not ask for anything from the viewer relating to business. It is not an effort to sell cars or anything else. It is simply a way to acknowledge Christ before others!

What are your thoughts about the ad?

What can you do in a similar fashion through your business?

What obstacles do you need to overcome in order to make something like this happen?

Originally posted 12/19/11 – The TV ad is updated for 2013.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Wow! Awesome post and site! Thanks for sharing a great message here!

  • I like that commercial. I hope it gets them lots of business.
    A local company down here did something similar. They actually purchased the local ad slots for the Super Bowl and had a little bit about their business and then a short evangelical message. It was pretty cool to see mixed in with all the beer commercials and Go-Daddy girl commericals.

  • Guest

    First off, nice ad. (actually, the guys eyes have a squinty/sinister look at the beginning of the ad that creeped me out, but the message is right on.) But keep proclaiming Christ no matter what (including my remarks!).

    And now, some food for thought.

    Have you read in Genesis where we are to be good stewards of creation, which would include how we treat the environment and our bodies? What if instead of cars, you sold bicycles, or solar panels or organic seed or anything that helps people treat creation in a better way? Then your livlihood would jive with your message and have a stronger impact.

    For example; I know a Christian who was 30 pounds overweight. And that amount of fat hindered their witness because they looked like they worshiped the refridgerator, not Christ. They lost the weight and now when they witness, their body doesn’t contradict the Gospel. This is hugely important to non believers because they want to see a consistant ethos.

    I like your blog, keep it up.

    • Thanks for the compliments.

      I also thank you for the food for thought. I can honestly say I have not considered what you are proposing. While I am not sure I agree, I will give it some thought.
      Thanks for your candid input.

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  • Paul Frazier

    Thanks for the article.  I recently began working for the Christian Blue Pages in the Dayton, Ohio office.   As a marketing coordinator, your words at the top of the post are right on.  It is very challenging to ‘not’ market our faith.  In our case, to connect consumers with Christian Product and Services providers.  We believe very strongly in stewardship of our resources.  Galatians 2:10 is a verse we use in our publications, “so then, as we have opportunity, let us do good to everyone, and especially to those who are of the household of faith.”  There are a couple others, you can find them on our website.
    I like the ad.  The reason we celebrate the season should be shared everywhere we go.  One of the things we do is create a separate directory during the Christmas Season with a Christ-centered message, read-aloud story, and Christmas Carols.  These are distributed across 4 markets and provide people with a resource to help them celebrate Christ.
    Thank you for your insights and have a very Merry Christmas!

    • Thanks Paul! I like the use of Galatians 2:10 in that context.

      I will have to check out your company’s website. It sounds interesting!
      Merry Christmas!

  • You look different in the video. 😀

    I can see why you passed this blessing on to others.

    • Thanks Tom! I needed that laugh!

      Merry Christmas!

  • Russ

    Love it! Where (what channel) is it being aired?

    • It will run between now and the end of the year on Columbus network stations as well as local cable channels (History, Lifetime, Nat’l Geo., etc.).

      I look forward to seeing it a lot. The stations are giving us some free additional runs where they can.

  • Rajeev

    That is Great Post Brother Chris . Thanks For the Post link . WOW . I Got Message to Preach at Church on Sunday before Christmas On 23rd 😉

  • Great commercial Chris! I would like to have one made for my local area. Can you give me the contact for the producers (with yours and your colleagues permission)?

    • Thanks Stephen! I will send the info to your email address.

  • Awesome!!! What a message to get out to everyone this time of year. Thanks for sharing!

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  • Well done, Chris. I finally got to a place where I could watch the video. Simple. Short. True. That’s the way my wife wishes I’d preach. 🙂

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