Do You Know Why Your Business Exists?

An Example Mission, Vision, and Core Values

I regularly get the privilege of welcoming new employees into our company. As part of our orientation and new hire training process, I go over our company history (three generations!) along with a deep dive of our company’s mission, vision, and core values statements.

mission, vision

In an effort to help you think through your own mission, vision, and values, I wanted to share these components with you. I do not expect anyone to take a look at our mission, vision, and core values and immediately decide to copy them because they are so good! However, I do think someone reading this may get some ideas for their own company statements.

Because I have already covered in previous posts the benefits to creating these statements of mission, vision, and core values, I will not review those here. Instead, I will simply communicate and explain these statements for our company.

Mission Statement

The Mike Patton Auto Family seeks to honor God by impacting the lives of our employees, customers, and community.

We believe that God owns this business and we are simply His stewards of it for a season. We want to make sure that all we do in and through the business honors Him. By the same token, we do not want to do anything that will dishonor Him.

We believe that we are here, and that this business exists, for the purpose of impacting people for eternity. We believe that this is our ultimate goal.

Vision Statement

Moving people.

This statement is short, but is full of meaning. First, it obviously references transportation, reflecting the automobile business we have chosen. But it goes much deeper than that.

We want to take employees, customers, and those in the community and we want to “move” them from their current position (or circumstances) to a better place. Regardless of where they are in life (financially, professionally, emotionally, etc.), we want to move them to an improved situation. Regardless of how they interact with us, we want them to be better off having done so.

mission, vision, core values

If you are interested in following my process to create your own mission, vision, and core values, then check out my new ebook – Why Does Your Business Exist?

Now Available on Amazon!!!

Click Here For Ebook!

Core Values

We do what is right even when no one is watching.

This core value comes first for a reason. Without integrity, we will not have the impact that we desire. We take this very seriously. We will extend grace when it comes to mistakes and errors, giving people a chance to grow and improve in their jobs. We are not as tolerant of violations in this area. We need to know we can trust our coworkers without question.

We are constantly redefining our goals, expectations, boundaries, and potential.

Our team’s talents and performance vary from person to person. That is normal. We simply believe that regardless of your talent or performance today, you should want to be better tomorrow. We want teammates that are constantly striving to learn and grow, improving every day!

Employee Development
We strive to create an atmosphere that inspires and enables people to reach their full potential.

As a company, we want to meet our employees where they are as they strive for excellence. Our goal is to provide the resources and inspiration required to “move” them forward on their path. Sometimes this means they advance within our company and sometimes it means they move on to other opportunities. Either way, we want to help!

Spiritual Growth
We provide the opportunity for all to know God and make Him known.

No one who works in our company is required to believe what we believe. However, we make it clear early on that God is the owner of our company. Therefore, all that we do centers around Him. This includes many efforts to sow seeds of faith all around through various efforts. We will not force anyone to believe, but they will certainly have opportunities to hear.

Community Impact
We use our talents and treasures to make a difference in those who need it most.

We believe we are part of the community in which we work and therefore have the responsibility to give back to that community. Whether through benevolence or sponsorships, community service or fundraising, we are going to take the time and energy to give to those who need it.

Your Mission, Vision, And Core Values

Hopefully, you have found this helpful as an example of a good set of mission, vision, and core values statements. If you only gleaned one idea from this, I consider it worthwhile.

If you want to take this further and develop your company’s own set of mission, vision, and values statements, you should check out my ebook – Why Does Your Business Exist? A Christian Business Guide to Creating your Mission, Vision, and Values Statements.

It is now available on Amazon! I believe you will find this ebook to be a solid, step-by-step guide to help your team craft meaningful mission, vision, and values statements to use in guiding your company.

Is your company engaged in a strong mission, vision, and core values?

If not, are you ready to revisit this with your leadership?

Do you see the benefits from having a strong mission, vision, and core values?

Photo by ipopba/iStock

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • Tiffany Crosby

    Thanks for sharing Chris. I believe that this is a great illustration of how to boldly proclaim your faith as a part of your business. This whole focus on political correctness and not offending anyone seems to have even Christian business owners going silent within the businesses that God has entrusted to them. I don’t get why people are so afraid of “offending” a potential customer. Who’s money is it anyone?

    • Thanks Tiffany! The last thing we need to be is silent. While I realize we are in the “Bible belt” of the US, I have not had a single complaint from a customer in the 9+ years we have been open about our faith in the business.

  • drjimharris

    Terrific post, Chris. Would you allow me to use this as a guest post at http://www.ToaHigherLevel” next week? Would love my subscribers to read this.

    • Sounds good to me, Jim. I checked out your site and feel like I will be in good company! Thanks for the opportunity!

      • drjimharris

        Thank you very much. I’ll post this next Wednesday. Also please download my new book “The Impacter” – it’s a leadership parable on how one man impacts his work and his world through Biblical principles of excellence – just like you 🙂 I think you’d enjoy it

        • I just submitted my email so I could get the book…looks very interesting! Thanks!

          • drjimharris

            That’s great! Am in final negotiations with a great Christian book distributor to create the final eBook and hard back versions. If you feel it is worthy, I would be honored if you would write a short (2-3 word) endorsement, then I could promote your blog as well. But only if it is worthy in your eyes.

  • This is great, Chris. I’ve shared it at The High Calling’s FB page. If you have a FB page for your blog, let me know and I’ll tag you in it.

  • Thank you so much for this Chris. Huge help!

  • Jan Christianson

    Chris, you don’t know me at all. I live in Toronto Canada and came across your blog today. I cannot tell you how much I appreciate your message. I found some answers for my prayers.
    After a lifetime of struggle in my career, I have decided to put Jesus Christ at the core of my life and surrender my career to Him. Accordingly am trying to write a mission and vision statement and found your company’s to be inspiring. You are a blessing to me!
    Jan Christianson

    • Jan, I am so glad to hear from you (including your voicemail!) today. I am living proof that God can use ANYONE to impact others – if we will just surrender. I appreciate your encouragement today! Thanks for reaching out!

  • Paul Phakathi

    Wow, you have streamlined what God has been speaking to me about for the past couple of months with regards to “His Business and not Mine” and life as a whole. Thank you, thank you for allowing him to speak through you. From SA (South Africa), “thumbs up”

    • Paul, I am glad to hear God used this to help you! I will pray for your implementation!

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    Thank you so much. I really need this. Your articles are truly helping me with getting my practice run God’s way — for indeed He gave me this business to run but st the end of the day I believe that it is ALL His — He trusts me and believes in me that much. (Truly I don’t deserve it. But I say that’s what is GRACE is all about) He is such an awesome God. And it is with great hope and expectation that I may bring Him glory in return through all the work that He is blessing me with. I am now adding your site as one of my daily readings in the morning. May God continue to use you even more to help others like me hear God’s directions through His vessels like you. Again, I appreciate your dedication. Thank you.

    • Marie, I really appreciate you taking the time to give me such encouragement! This makes my day! Keep up the good work.

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    A big God Bless You Chris. Your life and work is seriously a blessing to me today. I am dreaming to start a business to help the community, in my search I found your site. Please keep up the good work in the Lord. I am from India, serving the Lord full time. The passion that God put in my heart is to serve people and “Move” them and along with that the community and city I am living in. I just want to do my best with the Lord. Your company vision, mission and core vales are truly biblical and I am taking them too as I am starting now. Thank you very much. As God reminds me, I will be praying for you and your good work in the Lord. Be blessed and be a blessing Always as you are called to be. Love you Chris!