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What is Marketplace Ministry?

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marketplace ministry

This post about defining marketplace ministry and why it is critical is part of a series of posts that come from the material I recently used to teach a small group of Christian business owners and leaders in Chandigarh, India.

The focus of this material is also the focus of this blog – God’s call for us to run our businesses as a platform for Christian ministry. Hopefully, after reading this series, you will agree that it is God’s will that we run His businesses as stewards with an eternal perspective. You should also have a better understanding of what this looks like in today’s marketplace.

My Story

As I began teaching the group in India about exactly what marketplace ministry looks like, I thought it would be helpful to start with my own story as an example. Hopefully, through reading about my experience, you will get a better picture of what I mean when I talk about marketplace ministry or Christian business.

As the oldest of three sons, I grew up working in the family’s automobile business. I always expected to eventually take over my father’s business, along with my brothers. About 12 years ago, I was in that very role – running the family business. I was enjoying what I was doing and could easily see it being my lifelong career.

My Awakening

That is precisely when I had a spiritual awakening. Through Bible study and prayer, I began to realize that I was only giving God 1.5 days a week. I was spending the rest of my time thinking about business, profit, and family.

Convicted, I went to my father and explained that I wanted to leave the family business to pursue work that would allow me to give God more of my time in actively living out my faith.

My Desires

I sincerely wanted to bring others to know Jesus, help others in need, teach what I was learning in my Bible studies, and to generally be a great disciple of Jesus. I just felt like I could not accomplish that while giving so much time to the business. So I began praying about how God would establish me in a career that would give me the flexibility to accomplish all He had put in my heart.

His Answer!

The crazy thing? It took nearly two years, but He showed me exactly where I was to accomplish all of this…in the very family business I was trying to give up!

In a brief period of time, God showed me how all of my desires for ministry could be achieved through the business I was already running. I just had to approach this business through His eyes, not the ones I had been using.

My Decision To Stay

I went back to my father and explained my revelation. He fully supported my request to stay in the business and apply this new vision. From that point until now, I have been giving my all to running a Christian business from an eternal perspective. My goal is to accomplish all God laid on my heart, but to do it through our family business.

What IS Marketplace Ministry?

One website defined marketplace ministry as, “The directing of evangelism and other Christian activities toward the secular marketplace.” I think the simplest definition is to be a disciple and witness for Christ in and through your work or business. A similar approach is having the attitude of being a full time minister in the workplace.

In a recent post, one of my readers sent me a comment that said my description of a Christian business sounded just like a description of the daily life of a normal Christian. I told him he was right…taking your faith to work should look exactly like what you do with your faith when you are in church or trying to reach others for Jesus outside of work.

Location is the only difference.

Why Is It Critical?

Folks, there are many reasons why marketplace ministry is critical. First of all, in the secular marketplace, the majority of the people you work with are lost and need Jesus. You will interact with many who will never darken the door of a church. Because they are on their own turf in the marketplace, they are relaxed and not spiritually on guard like they would be if you forced them into a church setting.

Not only are they more comfortable, but due to your relationship with them, you can have more influence on them than your pastor can. They trust you. They feel it is his “job” to push them toward God. With you, it is different in their eyes.

So What?

My prayer is that you recognize where God has placed you in business and what He expects as a result of your efforts there. He is not going to grade you on your business success as the world does. Instead, God is looking for the eternal impact you will have as a Christian business owner or leader.

Commit right now to run your business with an eternal perspective. Commit to making an eternal impact on everyone you meet through your business dealings. Commit that you will no longer attempt to separate your business life from your spiritual life – instead acknowledging they are one and the same!

What is your view of marketplace ministry and Christian business?

Do you see the opportunity for your eternal impact in the marketplace?

Where are you on the path toward marketplace ministry?

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3 Reasons That Silence Is Not An Option In A Christian Business

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This post is the fourth in a series of posts that come from the material I recently used in a presentation I made to a small group of Christian business owners and leaders in Chandigarh, India.

The focus of this material is also the focus of this blog – God’s call for us to run our businesses as a platform for Christian ministry.

Hopefully, after reading this series of posts, you will agree that it is God’s will that we run His businesses as stewards with an eternal perspective. You should also have a better understanding of what a Christian business looks like in today’s marketplace.

Christian business

What Does The Bible Say?

Anytime we want to determine the heart of God, the first place to start is with His Word.  If He has already said it, then we are in no position to question it.

Reason #1: The Great Commission

After Jesus was crucified and resurrected, He appeared to the disciples.  Just before ascending into heaven, Jesus gave them their marching orders through what is called the Great Commission below.  I believe these are our marching orders as well.

Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey all I have commanded you.  And I will be with you always, even to the end of the earth. – Matthew 28:19-20

We are all, as Christians, commanded to go to the nations and make disciples.  This is not a suggestion or a request.  It is a command.  This does not mean that we are all to sell our possessions and move overseas to be missionaries.  There are plenty of opportunities to make disciples right here where we are. We just have to look around.

Reason #2: Ambassadors For Christ

Let’s continue to see what Scripture has to say. Take a look at this verse from Paul’s letter to the Corinthians:

Therefore, we are ambassadors for Christ, certain that God is appealing through us. We plead on Christ’s behalf, “Be reconciled to God.” He made the One who did not know sin to be sin for us, so that we might become the righteousness of God in Him. – 2 Corinthians 5:20-21

As you likely know, ambassadors have a job that requires them to be proactive. They are to live in a foreign land, learn the culture, and represent their king or government to the foreign people. They are not to move to the foreign country and remain quiet about the desires of their king. Neither are we!

As Christian business owners and leaders, we are to live and work in this culture, but we are to recognize that this is not our home. We are to represent our King to the people of this culture. This certainly includes those in the workplace!

Reason #3: Walking As Jesus Did

Finally, I want you to look at the following verse from 1 John. I think this is just as clear as the verses above!

Whoever claims to live in Him must walk as Jesus did. – 1 John 2:6

I don’t think this is referring to walking in sandals. My take on this verse is that we are to walk according to the Father’s will, no matter what we are doing. I believe this applies to our businesses as much as it applies to every other part of our lives.

If you believe that Scripture is God’s Word and that, as followers of Christ, we are to obey that Word, then I do not see silence in business as an option for us. We simply must do as we are commanded and Go!

Icing on the Cake: Barna Research

According to a recent survey by George Barna and his research group, almost 40% of American adults are classified as “unchurched,” meaning they have not attended a conventional church more than once in the past year.  Even worse, only 15% of adults surveyed considered their faith in God as their top priority in life!  It appears the field is ripe for making disciples and being ambassadors right where we are!

The Christian Business Opportunity

For typical business leaders, most of our time is allocated to our work.  We carve out some for family and leave a little left over for church on Sunday.  While some Christian business leaders may buck this trend, they are in the minority. That being the case, does it not make sense to fulfill the Great Commission exactly where we spend most of our time – in our business?

What better way for us as Christian business leaders to reach those people (customers and employees) than through our business?  If we exercise and example our love for God through the way we run our business, maybe we can connect with them in a way (and in an environment) they have not found in a church.

Have you considered your responsibility to make disciples?

Do you see opportunity in your business to impact others in this way?

What are your obstacles to doing this?

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Do You Have An Eternal Perspective?

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eternal perspective

This post on having an eternal perspective is the first in a series of posts that come from the material I recently used in a presentation I made to a small group of Christian business owners and leaders in Chandigarh, India.

The focus of this material is also the focus of this blog – God’s call for us to run our businesses as a platform for Christian ministry. Hopefully, after reading this series, you will agree that it is God’s will that we run His businesses as stewards with an eternal perspective. You should also have a better understanding of what this looks like in today’s marketplace.

Focus on Scripture

For the next minute or two, I want you to forget about work, business, etc. and concentrate instead on the Scripture I will highlight below. This post will have the greatest impact on you if you will read each passage in full as you go. If you need to come back to this later to do that, so be it.

However, if you are like me, you will likely never come back to this. You will put it off repeatedly and then finally delete it. If that is the case, please stop now and take the time to do it right.

We Must Have An Eternal Perspective

Let’s start with these passages below. You can follow along in your Bible or just click on the Scripture links.

  1. Psalm 39:5
  2. Psalm 144:3-4
  3. Job 14:1-2

From these verses, it is crystal clear that as humans, our life is extremely short. The Psalmist calls our life a vapor. Job calls it a shadow that does not last.

Question # 1 – Do you TRULY BELIEVE that our lives are short and not guaranteed?

Surviving The Fire

Next, let’s read the following passages:

  1. 1 Corinthians 3:11-15
  2. Matthew 6:19

It is easy to see from these verses that a day is coming when everything on earth will be tested by fire. Only those things we have done that survive this fire will bring us reward. Everything else will burn.

Even between now and that day, we can expect rust, moths, and thieves to destroy or steal anything temporary we possess. Nothing we think we own today is guaranteed to survive intact for our entire lives, much less for eternity. It is all subject to the elements or theft.

Question # 2 – Do you TRULY BELIEVE that all of your earthly possessions will deteriorate and eventually be destroyed on this side of eternity?

Laying Up Treasure

Finally, take a look at these verses:

  1. Matthew 6:20-21
  2. 1 Timothy 6:17-19
  3. 1 Corinthians 3:14

In these verses, God promises us that we can store treasure in heaven that will survive the fire. He promises that, in effect, we can make deposits into an eternal savings account for future use! The only requirement is that we understand the difference between temporal and eternal value.

Question # 3 – Do you TRULY BELIEVE that we can store treasure in heaven through our actions here on earth?

Summing Up The Eternal Perspective

I want you to read back over the three questions listed above. If you answered any of these questions with a “No,” then I recommend you do further study on the infallibility of Scripture. You are certainly welcome to disagree, but, if so, the rest of this post will pretty much be meaningless to you.

IF, and I mean only IF, you answered “Yes” to all three of these questions, then I want you to answer two final questions.

Final Question #1 – Does your personal life (decisions, actions, focus) reflect the fact that you believe these three truths?

Final Question #2 – Does your business life (decisions, actions, focus) reflect the fact that you believe these three truths?

For a great visual illustration of this idea, watch this Francis Chan video on eternal perspective:

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Ministry Action: Resource Library for Employees

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Do You Have A Resource Library…?

As a Christian business owner or leader, you are most likely a life-long learner. Whether you read books, blogs, and magazines or listen to podcasts or other audio materials, you most likely consume teaching resources on a regular basis. You may even have your own resource library. I bet you consider the expense of learning to be necessary – just a part of being a leader.

resource library

…For Employees?

My question is this – do you give your employees the same opportunity? Have you even thought about this? Obviously you see the benefit of constant reading and learning for your own growth. Don’t you think the same is true for your employees or team members?

ministry actionWhat I am suggesting here is not a program that forces them to read. I am not talking about forcing them to do anything.

First, it may be that no one else has ever before emphasized to them the importance of reading. Their lack of reading could also come from a lack of the financial resources. Regardless, for those that see the benefits of continuous learning, you can certainly offer your support.

Recently, I posted about easy ways to do Christian ministry in the course of doing business. Now I am about to add another one – a resource library for your employees. There is nothing complicated about doing this at all. In fact, it may be easier than you think.

How To Set Up A Resource Library

Here are some of the steps we went through to set up our resource library:

    1. Decide where you will locate it.

      It needs to give them easy access while also being monitored so it does not turn into a hide-out or junk collection point.

    2. Decide who will approve the material and the guidelines they will use.

      Depending on your purpose, you need to make sure there are guidelines for what you will and will not include. Our guideline is simple – it must not conflict with our mission statement.

    3. Decide how it will be funded.

      We fund ours through the business, but I am sure you could come up with any number of ways to raise the money to make this happen.

    4. Solicit book donations.

      Allow your employees to bring some of their favorite books and materials and donate them or loan them to the resource library. They need to understand the risk of loss, but most are fine with this.

    5. Begin with basic materials.

      I would suggest you start with your own books – those fitting the overall purpose – and then adding those resources you think will meet the basic needs of your people.

    6. Accept requests from employees.

      In the event an employee sees a book they would like to read, have them submit a request for it. If it fits your criteria, buy the book and add it to the resource library.

    7. Add your own twists.

      a. We stock several translations of the Bible. In the event an employee wants a Bible, we will buy it for them. In this case, they get to sample the various translations and choose one they like. This is one book they do not have to return to the resource library. It is theirs to keep.
      b. We also stock multiple copies of several more popular books. We encourage the employees to share these copies with anyone they meet that is interested. This is especially true with the Christian books.

As a reference only (not necessarily a guide), the following is an estimate of the mix we currently have in our resource library.

resource library resource library

Do your employees have access to a resource library?

How hard would it be to establish one for them?

What benefits do you think you would see?

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What Do Cancer, Children, Car Shows, and Chaplains Have In Common?

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Just before Christmas this past year, one of our long-term employees took her 14 yr. old son to the doctor to have a knee injury checked out. What they thought was simply swelling turned out to be a mother’s nightmare – a rare form of bone cancer. Obviously, this is a life-changing event. It poses the question: What ministry responsibilities does a Christian company have in responding to this kind of situation?

ministry

Ministry Through Business

Now, I will be the first to tell you that we are not the perfect Christian business. Not even close. There are so many ways we fall short of where we want to be. I am sure we miss ministry opportunities every day.

On the other hand, we give it a lot of effort and I am proud of what God has accomplished in our company over the past eight years. In fact, this blog is an attempt to share some of what He has done to change this company’s focus. So, when a situation comes along that exemplifies this kind of ministry, I feel compelled to share.

Flexible Schedule

First and foremost, we wanted to make sure that this mother had full freedom to be with her son at every possible moment through the medical maze of full diagnosis, planning, and treatment. Though she is in a critical role within our company’s accounting department, we gave her the freedom to effectively set her own schedule.

She worked when she could (occupying her mind) and she was with him whenever she needed to be. In this case, we took Andy Stanley’s advice and did for one what we wish we could do for everyone. While our employee handbook does not exactly deal with this situation, we made sure we gave her every freedom we could. We cannot allow everyone this freedom all the time, but we can bend the rules when we have to.

Employees Engaged

Next, we had several employees step up in various ways from providing gas for her multiple trips to Atlanta (60+ miles each way) to chipping in with her work responsibilities and even helping her set up an account at the local bank for donations toward medical expenses. Everyone did their best to show their support through encouragement and prayers. She has never been in doubt that we were supporting her and her family.

One of the sales departments had the idea of hosting a car show, with the profits going to help out with medical expenses. This idea gained support and that department really put hours of effort into pulling it off. The event drew 60 cars, raised close to $1,500 for their medical expenses, and even served as the capstone to her son’s birthday party!

Chaplain

Finally, and likely most importantly, our company chaplain has been able to give her and her family the spiritual support they need. In addition to his normal support through weekly visits, he has been able to provide focused support for her and her family throughout the process so far.

Yesterday, the chaplain was able to sit with the family as the son went into surgery to remove the tumor from his leg. He was able to pray with them before and after the surgery and to wait with them until the doctor came back with the results. In fact, he was there to hear the doctor report that the surgery went better than expected! It appears that all of the cancer has been removed and that the leg is going to look great and operate normally!

This situation is not completely over for this family. We will need to maintain the support and continue to look for ministry opportunities. Our prayer is that our actions will help to get them through to the other side of this situation with their family intact. We also hope that their faith is strengthened as a result. The main goal is that God gets the credit for all that is done.

Eternal Impact

As far as can tell, there is not a book that specifically addresses how a Christian company is supposed to respond to an employee crisis like this one. I believe we are simply to seek to honor God and love our neighbors as ourselves. Regardless of the crisis, this behavior will have eternal impact!

How has your company responded to similar situations?

Do your employees have the opportunity to engage?

What more could you do next time?

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How Could A Business Help With Employee Hardship?

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ministry actionOne of the main purposes of this blog is to share ideas relating to running your business as a platform for Christian ministry. I have shared many examples of things we do in our business in an effort to minister to our employees, their families, our customers, and the community. Today, I want to tell you about a ministry action called the Impact Fund program that we currently run within our business to help with employee hardship.

Employee Hardship Assistance

The Impact Fund is designed to help employees going through a hardship. All employees have the opportunity to contribute to this fund directly from their paycheck. Anytime we become aware of an employee going through a tough time financially, we use money from this fund to help them out.

employee hardshipThe contributions are voluntary and range from $2 to $40 per donor each month. All assistance given is confidential and the decisions to assist are made by the Leadership Team. We make sure the needs are legitimate and not reflective of a trend. Rarely is assistance given to the same employee twice.

I have been amazed at the response from the employees giving. I have also been amazed at the opportunities we have had to help those in need! This really is a great program. I urge you to consider something similar for your own company.

Below is one of my recent articles promoting the Impact Fund program in our company newsletter.

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    Working Together

      Not long after the I.Q. (Intelligence Quotient) test was developed, several studies were conducted to find out how different groups of people scored on the test as groups. The test was administered to men and women, young and old, rich and poor, and many ethnic groups as well. It was in this context that the I.Q. test was given to a group of Hopi Indians.

      When the Hopi received the test, they immediately started to ask each other questions and to compare their answers. The instructor saw this happening, and quickly intervened, telling them that they each had to take the test alone. “You are not permitted to help each other or to share your answers among yourselves,” he told them.

      When the Hopi heard this, they were outraged and refused to take the test, saying, “It is not important that I am smarter than my brother, or that my brother is smarter than me. It is only important what we can do together!”

    Folks, I am NOT recommending group work on factory certification tests! At the same time, I am telling you that we need to look around and lend a hand to those in need of help. If we are truly going to act like a family and reap the benefits of being part of a family, then we all need to make sure we are acting like Hopi Indians!

    One perfect opportunity to do this is what we call the Impact Fund. Each month, you have the opportunity to contribute some amount (of your choice) from your check into this fund. The money in this fund is used for responding to employee hardship. This money is not used for anything else. While I cannot go into detail on any of the specific employee situations that this fund has helped with, I can tell you with confidence that it is working!

    Here are two ways you can help your fellow employees…

    1. Contribute some amount from your check to go into the fund.
    (anything from $1 or $2 up to $20 or more per check – anything helps!)
    2. Make us aware of employee hardships that you see or hear about.
    (see Brian, Chris, Allen, Tim, or Mike)

    I appreciate all who are currently contributing! I know the recipients of the help appreciate it! I encourage everyone to consider participating as you can.

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Do you have anything like this at your business?

Do you have any success stories to share?

What would it take to do something similar?

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Ministry Action: Gospels in the Lounge

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Several weeks ago, I did a post on Christian Ministry in Business. I mentioned that I would be following up in the future with ministry actions that our company takes. So far, I have posted about several examples listed below:

Other Ministry Action Posts

ministry action

    Newsletter article
    Christ-centered TV ad
    Christ-centered message at company Christmas party
    “Merry Christmas” on business windows
    New Testament in every glove box

Another Ministry Action Idea

Today, I would like to tell you about another idea that you may be able to use in your own business. This is a very simple idea that costs very little.

ministry actionOur business has three separate buildings with three separate service departments (one for each franchise group – Honda, Ford, Chrysler). In each of these buildings is a customer lounge that includes leather club chairs and sofas, laptop workstations with free WiFi, flat screen TV’s, and complementary refreshments. These lounges are very comfortable and are frequently full of customers getting maintenance completed on their cars.

As most waiting areas do, we offer various magazines and newspapers for customer use. We also have brochures for vehicles, accessories, and warranty protection. Up to this point, you are probably thinking that there is nothing abnormal about our customer lounges.

Pocket-sized Gospel of John

Well, the part that I wanted to tell you about is the way we offer God’s Word as a part of this experience. We also have a small display case full of pocket-sized Gospels of John. We have one of these display cases in each of the lounges.

We included a sticker on each of the displays that says, “Please Take One!” in an effort to encourage customers to take one to read or share. Inside each gospel is a simple plan of salvation along with a phone number to call for more help.

Pocket Testament League

We order these gospels from The Pocket Testament League. The league has been around since 1893 and has given away more than 110 million gospels in its history! You can order the gospels for free, but they ask for donations to support the ministry. We donate $1 per gospel, or $30 per box of 30 gospels.

One cool feature of these gospels is the variety of cover designs they offer. Currently, they offer 50 different cover designs that are all very attractive. You can choose from so many themes that I cannot even begin to list all of them here. You just have to take a look yourself to see which ones fit your needs!

Pocket Testament

Above is just a sampling of the 50 or so covers they offer. While we have not yet done it, they also offer custom covers for orders over a certain volume. This organization is so flexible!

Inexpensive Results!

As I said earlier, this is a very inexpensive way to spread the gospel message in your business. The plastic displays may have cost $3 each and the gospels themselves are just $1 each. In 2011, we had roughly 200 gospels taken from these displays. I do not know what the results are beyond this, but I do know in Whose hands they rest!

Give this a try in your own business!

Does this ministry action encourage you to do something similar?

What are some other ways you could distribute these gospels?

What is holding you back from signing up and ordering your first box right now?

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How To Do Christian Ministry In Business

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I often get asked (and ask myself) “Just exactly HOW do you do Christian ministry in your business?” or “How do you integrate your Christian faith into your business?” In my last post, What is Christian Ministry?, I put forth my belief that we ALL are to be in full-time Christian ministry, whether that is our paid vocation or not. Now I want to help you learn HOW to do that!

Christian ministry

Christian Ministry Practices In Business

Based on multiple requests from readers and others, I am going to start a new series of posts. Unlike other series I have done, these posts will not be back-to-back in a continuous stream. Instead, these posts will be scattered among my posts from week to week. The common subject of this series will be actual Christian ministry practices in our business that are designed to bring the Christian faith into our business. Many of these practices came out of our Strategic Ministry Planning.

I will tell you what we are doing and how we are measuring our progress (if we are!). I will also tell you about any results, feedback, success stories, etc. that we have received. I will include any documents (on my Resources page) that apply.

Christian ministryYou will be able to recognize these posts right off by seeing this symbol to the left. I will include it anytime I add a post to this series!

As you can see, the cross, representing the Christian faith, is integrated into the upward-tracking graph arrow, representing business. While it is simple, I think it conveys what we are trying to do.

Goals Of The Series

In showing you how we are attempting to integrate our faith into our business through Christian ministry actions, I hope to accomplish several things:

  • Give you ideas that you can implement in your business
  • Help you think outside of the box in coming up with your own ideas
  • Get feedback from you about how we might improve our practices
  • Generate conversation that contributes to everyone’s learning

I hope this series will be helpful to you as we go. I know it will be helpful to me…especially if you do your part in commenting at the bottom! Feel free to ask questions, add suggestions, or just make general comments for each practice. I am truly interested in hearing from you and learning with you.

Pray First

Before we go into this series, I encourage you to begin praying about how God might want you to start doing ministry in your own business. If you are already bringing Christian ministry into your own business, then pray about how you can improve on what you are already doing.

Maybe He wants more from you in this area. Maybe He wants you to share what you are doing with other business people. It could be that you need to start including more of your employees in the Christian ministry already going on. Who knows?

Whatever the case, you need to start with prayer. I am not the expert in the area of Christian ministry in business, but I know that God is. Seek His wisdom as you try to invest the talents He has given you. I hope to have some ideas that will help you, but He is the source of all ideas and creativity.

What is God placing on your heart right now relating to Christian ministry in your business?

Are you seeking His wisdom and guidance?

What do you need to do next?

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There Is No Traffic Jam On The Second Mile!

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This post is based on material from Dave Anderson’s book, How to Run Your Business by THE BOOK. It is the third post in a series of five in which we will address common character issues for leaders. The character issue we are addressing is going the second mile.

second mileOne of my favorite people in the whole world is Zig Ziglar! If you have ever met him or listened to him, it is likely that you feel the same! First of all, how can you not love his southern drawl?

But even without that, he just knows how to say things in a way that cuts to the heart of it all. The title of this post is a quote of Zig’s, “There is no traffic jam on the second mile!”

What Does The Bible Say?

To get a complete understanding of how this applies to us, let’s take a look at Scripture first. In the Sermon on the Mount, Jesus instructed his listeners that just doing the minimum required was not enough to be His follower. He gave them several examples of this kind of behavior.

One of these examples referred to a Roman law that required a Jew to carry a Roman soldier’s heavy pack for the distance of a mile. Jesus told his listeners in Matthew 5:41 that they were to carry the pack for a second mile.

Why The Second Mile?

Now why would he ask this? Well the Bible does not specify, but we can infer a likely possibility. Imagine the thoughts of the Roman soldier as he walked alongside the Jew carrying his heavy pack. He and the Jew both know that the obligation is for one mile.

What do you think the soldier’s thoughts would be as he neared the one mile mark and then continued past? When the Jew continued to carry the pack beyond that, don’t you think the soldier would be curious? Do you think he might ask what was going on?

Open Door for Witness and Influence

It is at this point that I believe the Jew would have the opportunity to explain his reasons, starting with Jesus’ teaching and how it had changed his own life. I believe the Roman soldier would then be wide open to hearing more from the Jew simply because he was willing to go the second mile, beyond his obligation.

So how does this apply to leadership? I think it is very applicable! As Christian leaders, I believe it is our goal to gain influence and to use that influence to point others toward Jesus. In his book, How to Run Your Business by THE BOOK, Dave Anderson says the following…

Going the first mile fulfills an obligation. By going the second mile, you earn the right to witness and influence.

Unlike The Majority

If we truly want to influence others by operating a Christian business, then we simply cannot just fulfill our obligations. We cannot do only what is required or necessary. This is expected! Zig’s quote is so powerful because he is saying that the vast majority of people stop at the first mile and skip out on the second mile! We cannot afford to be like the majority.

If we are serious about pointing others to Jesus, then we must open the door to opportunities to speak into the lives of others. This second mile behavior will help us do just that! When we go beyond our obligation in whatever the circumstance, we will get the attention of others. People will ask “Why?” and give us the opportunity to tell them!

Dave Anderson’s Tips

Here are Dave Anderson’s tips on going the second mile:

  1. Accept the concept that each day you do less than you can, you become less than you are: personally, and in the eyes of others.

  2. Embrace the promise of Galatians 6:9 – “And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.”

  3. Realize that you may be one phone call away, one discipline away, or one effort away from your next breakthrough. Make it your goal to be totally used up when you die, leaving this world with no regrets.

So what part of this idea speaks to you?

Do you have any examples of open doors from going the second mile?

What can you do today that would open a door with someone?

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Take Action (Now)!

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take actionDid you read my post from Wednesday, Taking Action: Owner’s Manual for Life?

If not, why not?
Stop right now and go read it.

I will be right here waiting on you. Go ahead…I mean it!

Observations

Okay, now that you have read my post on Taking Action, I bet you have some observations. You probably do. In fact, I am almost sure that everyone reading this right now has some questions or comments about Wednesday’s post. Some of you are wondering which Bible translation we are using. Some of you think the cover was a little on the cheesy side. Others are probably doing the math on $1.50 a piece for roughly 2,500 books.

Regardless of your thoughts, I want you to put them on hold for a moment. In case you missed the following weaknesses in my post, I want to point out a few more for you!

My Observations

First, did you notice that I said we were still working on the details of the process for all of the people that will be involved in making this happen? Did you happen to see that I am not yet sure of the text on the stickers that will go on the inside cover? Finally, did it register with you that I did not go into much detail about how we would answer the phone calls? I also left out how we would track any responses to somehow gauge our results.

So, why am I pointing this out? What is my point?

Plan or Take Action?

Seth Godin talks about how we should “ship” a product before it is perfect or before we know absolutely that it will succeed. According to Godin, what usually keeps us from doing this is resistance. Whether this resistance is a fear of failure, criticism, or rejection, or maybe an overactive need for perfection, we too often give in to it and fail to take action!

Sometimes planning can delay our decision to take action. I am NOT saying that we should not plan. We should! I did a whole series on Strategic Ministry Planning. However, in certain situations, it may make the most sense just to pull the trigger and go into action.

Catalyst for Action

In an effort to blow through this barrier in our business, I posted Wednesday about our “decision” to move forward with the Owner’s Manuals For Life idea. What you don’t know is that my post was so vague in the details I mentioned above because none of those details had been determined! Our team had agreed to the idea, but had not taken any real action. I used that post as a catalyst to move us forward to take action!

I called my brother (and partner in the business) this afternoon to find out when we could have the first shipment of New Testaments. He responded, “Well, according to your post Wednesday, I guess I should already have them!” We laughed, but then took the next three minutes to determine our next steps to move this project forward. No meeting necessary. We simply decided how to take action!

I believe our first New Testaments will begin leaving out of here in gloveboxes in the next ten days (depending on shipping)! I will keep you posted!

Where do you need to take action?

What resistance are you allowing to slow you down?

When are you going to decide enough is enough?