Tag Archives: C12

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Why Do Business From An Eternal Perspective?

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Healthy Debate

I had a great meeting this past week at C12. We discussed challenges that we are all facing in regards to trying to run our businesses according to our Christian faith. The funny thing is that even within a group like this, opinions can differ. While there is a part of all of us that wants everyone to agree with us, I know that is not possible – or healthy. Engaging in healthy debate, even about things like eternal perspective, is a great way to grow.

eternal perspective

As I attempted to explain my beliefs regarding how we should run our businesses from an eternal perspective, I realized I have never formally prepared a well-thought-out, Scripture-supported basis for my position. I have certainly studied verses and passages that have led me to believe, and therefore act, the way I do. What I have not done is to lay out my beliefs in an organized argument so that I can respond appropriately when asked about my “Why?”

My Project

So, I am going to work on this. I will give you a few of my thoughts in this post, but I promise to come back later with the results of my work. I cannot promise a bullet-proof thesis, but I will present my prayed-over thoughts in a way that you can understand and validate through Scripture.

I do not expect everyone to stop, applaud, and agree with me on every point. As I said before, that is not reasonable. However, I do hope to spur you on to do some of your own thinking. I hope to encourage you to think about the Scriptural basis for what you do. For now, I just want to pique your interest a little and hopefully get some feedback and/or suggestions.

Applying Scripture

First, I realize that it is not necessarily wise (with some possible exceptions) to take one verse, or even passage, and base all of your beliefs on it. An understanding of the whole of Scripture is most often needed before trying to apply single verses or passages to your life. It is for this reason that I have several verses that come to my mind when I start thinking about why I run my business from an eternal perspective.

Basis For Eternal Perspective

Having said that, if there is one central Scripture to my beliefs in the area of doing business from an eternal perspective, it is the following passage from the Apostle Paul’s first letter to the Corinthians.

If anyone builds on the foundation with gold, silver, costly stones, wood, hay, or straw, each one’s work will become obvious, for the day will disclose it, because it will be revealed by fire; the fire will test the quality of each one’s work. If anyone’s work that he has built survives, he will receive a reward. If anyone’s work is burned up, it will be lost, but he will be saved; yet it will be like an escape through fire. 

1 Corinthians 3:11-15

I did an earlier post on this passage, and I talked about those temporal things so many of us pursue to one degree or another. All of these will burn in the fire mentioned by Paul above. I, for one, do not want to spend my life working for anything that will only last for a short time. I would much rather be focused on producing fruit that will not rot – that will last for eternity.

What Will Survive The Fire?

See, the way I look at this passage, the only things that we can build while we are here on earth that will last beyond our lives here are not things we can touch. Anything I can physically touch will be burned up in the fire. I cannot think of a single item that will not burn up in the fire.

On the other hand, those relationships we build will last. The memories we have will last. The souls we pointed toward a personal relationship with Jesus Christ will survive the fire. While the businesses we operated will burn, the impact that we had through our businesses will last.

Methods Vary

Obviously, the way we choose to impact others will depend on the way God designed us and the choices we make. Some may impact others through teaching, others may choose serving. There will be those who give and those who comfort. God wired each of us differently.

However, while the method can vary, the fire will not. It will be the same test for all of us. No one is exempt from the testing fire. If that is truly the case, then I think it makes the most sense for us to focus our energies on maximizing our efforts in areas that will produce fire-proof, eternal fruit.

My Application

For me, that means I make every effort to run my business in a way that produces the eternal fruit, not the kind that will rot or burn.

As I said before, stay tuned for a more detailed and organized argument for doing business from an eternal perspective. If you have any feedback either way, please submit it! I would love to have perspectives from other people. When possible, tell me the Scripture on which you are basing your belief.

Have you thought through why you do business the way you do?

Is your motivation based on Scripture or something else?

What do you think will last through the fire?

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How To Manage The Tension Between Business and Christian Ministry

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It seems that every time I turn around I am neglecting either the business of our company or the goal of doing Christian ministry through our company. It is a difficult balance to maintain. In fact, I have often felt I was doing something wrong because I could not shake the tension between the two. I recently found out this is not true.

tension

Jim Reese – CEO, Atlanta Mission

This is the third post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

In the first post in this series, we discussed how Mr. Reese advised us to Redefine Success if we are going to attempt to run our business as a platform for Christian ministry. In the next post, I told you that he urged us to remember that when we do ministry in the course of doing business, Results Are Not Always Immediately Evident Or Measurable.

Below, is the third of five main points I gained from our conversation. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #3:[/typography]

    [typography font=”Cardo” size=”24″ size_format=”px”]Recognize and manage the constant tension between business and ministry.[/typography]

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Always A Tension

Mr. Reese did not say that business and ministry do not mix. He did not say that you cannot do both at the same time. What he did say was that there will always be a tension between the two. To ignore this fact is to deceive yourself. To embrace this fact is to accept reality and work through it.

Consider Non-Profit Work

The truth is that anyone who has ever worked in ministry or in the non-profit sector has experienced this as well. Regardless of the nature of the organization, there is the need always to balance your focus between impact activities and fundraising (or profit) to pay for the activities.

On one hand, you need to be thinking about what you can do to make the programs more effective. You ask how we can serve more people and meet more needs.

On the other hand, you also need to be thinking about how to add more donors or givers and raise more money. You cannot have the impact through the activities unless there is funding to make those activities possible.

Same True For Christian Business

The same is true in a business where the goal is to be a platform for ministry. Without a healthy and growing business, there is no opportunity for ministry.

As a result, we must manage this constant tension. We cannot eliminate it and we cannot ignore it. We must simply manage it.

So the question is…How do you do it?

Well, there are several options that I will offer.

Managing The Tension

1. Get outside help rather that going it alone. For me, being a member of a C12 group provides me with a group of like-minded business owners who all need the same type of support. We offer each other accountability in this area as well as ideas on how to better manage the constant tension. You could also choose to create your own board of directors or even enlist a life coach. The key is to gain an outside perspective.

2.Develop an inner circle of leadership within your company. Having other like-minded leaders that are walking with you every day can be a great source of support and ideas. They can warn you quickly when they sense something is out of balance. They know your company best and will have the same goals.

3. Create a personal life plan with a weekly review. While this is a solo activity, it is one that has gone far in helping me stay balanced over this tension. The weekly review helps me to get a 10,000 ft. view of where I have been and where my energy has been allocated. Any imbalances are quickly evident and correctable.

Have you recognized this tension in your life or business?

How do you manage it?

What do you need to do differently?

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How Do You Become A Ministry Superstar?

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Average is all around us. If you don’t believe me, just take a look around and see what you find. It is simply uncommon to see a superstar, someone performing at levels that most people think are beyond their own reach. Whether you are looking at sports teams, businesses, schools, or churches, average is just too common. So what does it take to break from average and become a ministry superstar?

ministry superstar

In my last post, I talked about how our desire to be an impact player is often not matched up with our preparation. So many people want to be great, but are not willing to pay the price. Others may be willing, but not sure what to do.

I will not even attempt to tell you everything you could do to prepare for greatness. I will instead share three simple, common traits most often found in those people who have shown greater consistent impact in ministry. Buck Jacobs, founder of the C12 Group, calls these people “ministry superstars.” These three traits come from his observations during his decades of experience working with Christian business leaders.

A God-focused Mission Statement

The first trait of Buck’s ministry superstars is that they have a God-focused mission statement. Regardless of the size of the organization, those with a mission statement that honors God have greater ministry impact. The same is true for businesses or individual leaders. As I described in a previous post, mission statements capture the organization’s purpose or fundamental reason for existing. A God honoring mission statement sets the path toward greater ministry impact.

They Lead!

The second characteristic of ministry superstars is that they lead! Ministry superstars recognize that ministry does not just happen. They know they cannot sit around and wait on ministry opportunities to come to them. They are intentional with their time, talents, and treasure. They know what they are to be doing and they do it. They also enlist others in the effort. These ministry superstars draw others to them because of their focus.

Intimate Daily Quiet Time With God

The final trait of Buck’s ministry superstars is that they have an intimate daily quiet time with God. This is not a quick verse-of-the-day calendar and prayer-headed-out-the-door type of quiet time. This is not a once or twice a week devotional reading when the mood strikes.

No, the ones who consistently make the greatest impact in ministry are those who spend consistent quality time with their Creator. God is personal and wants a personal relationship with each of us. He has given us His Word and told us to hide it in our hearts. Jesus lived as our model in this as he did nothing other than what He heard from the Father. He could only do this if He spent regular time in prayer. We are to do the same.

While this is certainly not the only way to spend quiet time with God every day, Buck offers the following structure as an option.

    1. 30 minutes reading the Bible (always include a Gospel chapter)
    2. 15 minutes reading marketplace ministry materials
    3. 15 minutes in prayer
    4. 15 minutes to journal

Ministry Superstar?

If these three traits are supposed to be indicators of ministry superstar potential, do they match up with Scripture? I would consider the Greatest Commandments and the Great Commission to be our Scriptural benchmarks. When I compare Buck’s three traits to these mandates, I think they fit. As we said earlier, this is certainly not an exhaustive list of traits. At the same time, I believe we would do well to start here and make continuous progress.

What does your quiet time look like?

Do you lead or do you wait for ministry to happen?

Is your mission statement God-focused?

What do you need to change today?

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How To Measure Spiritual Value Added

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spiritual valueAs owners or leaders in Christian businesses, we should be looking at our businesses from an eternal perspective. Profitability is a must and team development is critical to our success, but the impact we have on eternity (spiritual value) should be our primary concern. Quite simply, nothing else will last.

Spiritual Value Added

When all is said and done and we stand in judgment, nothing material from this world will count. Only what we have done that survives the fire will matter. While there are no metrics that fully capture this eternal impact we desire, I believe we must do the best we can to track our efforts in this area. Let’s look at Spiritual Value Added (SVA) from C12’s Tri-Value model.

As the final component of the Tri-Value Model from the C12 Group, SVA consists of three elements (a.k.a. “The Three S’s”)”

    1. Salvation – those coming to know Jesus for the first time
    2. Sanctification – helping believers to grow or be strengthened in their faith
    3. Service – giving money or service to those in need, especially the “least among us”

Each of these elements requires different actions from us. Each has different results that we can expect. If we are serious about evaluating our performance from an eternal perspective, then we need to measure both our actions and the results they produce. We need to do this for each of The Three S’s!

Salvation

Let’s first look at Salvation. The first thing we must realize about this element is that we cannot make it happen! Nothing we can do will save anyone…that is the job of the Holy Spirit. At the same time, we certainly can make sure that we are spreading the Word – teaching people about the gospel message. Here are a couple of examples of when this could happen:

    1. Chaplain is given permission by employee to share the reason for his faith
    2. Gospel-centered devotion is shared with all employees
    3. Gospel is shared at company-sponsored Boy’s & Girls Club Christmas party
    4. New Testament given as gift after a transaction with a customer

Rate you and your team are doing in this area on a 1-10 scale compared to your potential. You will also want to have a system to gather the results – those who actually turned their lives over to Jesus. This is probably the most difficult to track because you may never find out about some decisions. Other times you may have just planted the seed and someone else will be there to see it harvested. Regardless, start counting those you are aware of and see what happens.

Sanctification

The next “S” is Sanctification. The activities in this area can range from Bible studies or classes offered to employees, customers, or anyone you choose. Any work done to teach, strengthen, or support believers in their walk with Christ should be counted here. Some examples include:

    1. Lunch-and-Learn video series offered to employees, customers, vendors
    2. Small group studies held at lunch or before/after work
    3. Classes offered to employees and their families on financial or marriage issues

Again, rate you and your team on a 1-10 scale compared to your potential. For the results in this area, you want to count how many people participated.

Service

The final “S” is Service. There are many ways you and your team can give to those in need. Get creative and include as many employees as possible. While it may be easier to just write a check at the end of the year and be done with it, you will miss incredible blessings if you do. here are some examples:

    1. Sponsor a Thanksgiving meal at a local shelter & enlist employees to volunteer
    2. Sponsor a team of employees in a local event like the March of Dimes walk-a-thon
    3. Sponsor a kids organization with Christmas toys & let employees do the shopping!

Rate yourselves on a 1-10 scale the same as before, comparing your actions with your potential. The results here are fairly easy to track. Whether you count the money given in dollars or percent of net profit, either works. I would also count the number of man-hours your employees log.

So there it is – Spiritual Value Added – the final component of the Tri-Value model series. Get started evaluating your performance and let me know how you are doing. If you are at all disappointed at your current performance, remember this is not a sprint! Just decide to make a change for the better and get on your horse and ride!

Looking back over all three assessments (TVA, EVA, SVA), where are you the weakest?

What will it take for you to see improvement when you do this assessment again next year?

What is your first step?

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How To Measure Economic Performance With Added Value

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With all of the metrics available to a business owner or leader today, how are you supposed to know which ones are the most important? Which are the best indicators of your economic performance as the leader of your business? I do not believe you can completely boil all possibilities down to one measurement that tells the whole story. At the same time, by measuring the economic added value to your business from year to year, I think you can get most of the picture.

added value

Added Value

This is the third post in a series on the C12 Group‘s Tri-Value model for measuring the performance of the leadership in a business. In the first post, I did an overview of the Tri-Value model and its purpose. In the second post, we looked at Team Value Added component of the model. Here, in the third post, we will focus on Economic Value Added (EVA) component.

Simply put, EVA measures whether the business’ value is being sufficiently increased or spent by the leadership responsible. Let’s start by taking a look at the formula itself:

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Operating Profit – Taxes – Cost of Capital Employed = EVA

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Breaking It Down

Operating Profit is easy to define: Gross Sales – (Cost of Goods Sold + Selling, General & Administrative Costs). Taxes are also easy to understand and quantify. It is the true Cost of Capital that causes a little more confusion.

The first response is usually to consider the cost of capital as what is paid to borrow it. This is not necessarily incorrect, but it only tells a small part of the story. We really need to dig a little deeper to get the rest of the story.

This description from the C12 material says it better than I can:

The total of all the invested capital tied up in the business (i.e. real estate, equipment, inventory, working capital, assets of all kinds) should be producing a return equal to or greater than the same amount if used to purchase another investment of equal risk.

While it is not critical that we go into too much detail about the risk, it is generally agreed that a conservative risk return is 10% for most businesses. I would argue that it should be higher, but you really need to settle on a number that is comfortable for you.

The Risk

Quite simply, if you sold the business and everything you have invested in it, how much cash would you have? If you invested that cash, over a long period of time in a similar-risk investment, what return would you expect to receive? Go with that number here. Why would you accept less? (There are arguments here, but we will save those for later!)

Taking that number (we will use 10%), along with the total market value of your business, you should be able to finish the equation. To make it easier to follow, I will use sample numbers assuming the following:

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(Market Value = $500,000) X (Return = 10%) = Cost of Capital $50,000

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added value

Now, in this example, the leadership produced $20,000 in added value. If Operating Profit had been less than $80,000 for the year, then they would have actually spent value, rather than adding it.

Of course, this is not the ultimate measurement. C12 still recommends benchmarking the performance of your business against comparable businesses in your industry. You also need to know your own critical metrics for your business – those numbers that drive the health and performance of the company.

How did your business do in this exercise?

Are you showing added value or spent value?

If you are spending value, what needs to change?

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How To Measure Team Performance with Added Value

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In my last post, I gave you a brief overview of the C12 Group’s model for measuring the performance of a company’s leadership. As business owners and leaders, we need to make sure we are building added value in our organization. As Christian business owners and leaders, we need to make sure we are doing this from an eternal perspective. Used as a part of our own annual assessment of our performance, the C12 Tri-Value model helps us to do this.

team performance

The Tri-Value component we will tackle in this post is Team Value Added (TVA). TVA is concerned with our team performance as a whole as well as how each individual member of our team operates within our business. Now, how you define “team” here is up to you. For me, with 100 employees, 18 managers, and 4 members of my Leadership Team (Inner Circle), I choose to evaluate the Leadership Team.

For you, the “team” may be your entire company. It may just be your management team or the department you supervise. Regardless, I would try not to pick a group that is too big. While there is not a recommended number in the C12 material, I would suggest you stick with a max of seven or eight. If you go any larger than that, the individual evaluations become difficult.

Team Dimension

To start, let’s look at the team dimension of TVA. In looking at our team as a whole, we want to look at the synergy of the team. Below are some questions we want to answer from year to year (or a frequency of your choice) on a scale from 1-10, watching the trends to see if the team value is increasing or decreasing….

    1. Is your team positive, supportive, and complimentary to each other?
    2. Are they setting and meeting ‘stretch’ targets that require teamwork?
    3. Are they innovating and pushing the envelope?
    4. Are they developing their replacements?
    5. Are they participating in the ministry dimension more fully?
    6. Are they thankful or becoming complacent?
    7. How is their attendance and work ethic?
    8. Is loyalty high and turnover low?

Individual Dimension

Next, we want to look at our team as individuals. Consider your individual team members and answer the following question for each of them, also on a scale from 1-10. If more valuable, note what they did to achieve that, using the choices listed below.

    Is this person more or less valuable to the business this year?
    A. Taking training
    B. Skill development
    C. Extra work or effort to ministry goals
    D. New innovations
    E. More dependable or loyal
    F. More input
    G. Attitude improvement
    H. Other

Now that you have evaluated their added value, now it is time to rate your role in that added value. Answer the following “How” question for each individual on your team, on a scale of 1-10. Then answer the “What” portion of the question with the choices listed below.

    How and what have I done to facilitate their added value this year?
    A. Personal encouragement
    B. Modeling / mentoring
    C. Recognition
    D. Rewards
    E. Training
    F. Other

Finally, we will take a look at how your individual team members are doing at developing their own team members or direct reports. Using the same scale from 1-10, score each individual member of your team on the following question. Again, note the “How” using the choices below.

    Is my staff adding value by developing their direct reports?
    A. Personal encouragement
    B. Modeling / mentoring
    C. Recognition
    D. Rewards
    E. Training
    F. Other

That is all there is to the actual evaluation of your Team Value Added. Obviously, the next step in this process is to take your scores and look for the opportunities to improve. Congratulate yourself and your team on your areas of strength and continue to work hard there. At the same time, take the steps necessary to bring your lower scores up over the next year. With intentional planning, you should be able to see significant progress!

[box]Email me HERE for a sample TVA Assessment document.[/box]

How did you and your team do?

What were your strengths? Your weaknesses?

What is the next step you need to take to improve?

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Added Value: A Good Measure Of Your Performance?

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As the owner or leader in your business, one of your main functions is to create added value in the organization. How do you measure your performance in this area?

If you are in corporate America, there are a number of metrics that analysts use to gauge your performance. If you are in a small business or non-profit organization, these metrics are likely different. Being a Christian business owner or leader adds a twist to this issue.

added value

Perspective

Adding value to your business can be defined differently, depending on your perspective. We are going to look at this method from the perspective of a Christian business owner or leader.

The C12 Group has a model for measuring this added value in the Christian business. However, the main difference between the C12 model and almost all other models is the perspective. While most businesses measure success or performance on a monthly, quarterly, or annual basis, the C12 model is very different.

Tri-Value Model

In stark contrast to most other business added value models, C12’s Tri-Value model considers the eternal perspective. Rather than judging a business’ leadership based on short-term performance only, this model takes a more balanced approach. The Tri-Value model is certainly not the final word on measuring performance. Instead, it is designed as a tool to keep us focused on the truly important areas of our jobs as well as to facilitate accountability in those areas.

In this post, I will give you a brief overview of this model. In the following three posts, we will look at each of the three components in more detail.

added value

Overview

The first component of the Tri-Value model is Team Value Added (TVA). This measurement deals with how well we are creating added value within the team of people that work in our company. There are two main categories in TVA. The first looks at how well the team is operating as a whole. The second category considers the development of the individuals on the team.

The second component is Economic Value Added (EVA). EVA measures whether the business is worth more in solid equity from year to year. It is a simple formula that helps us determine if we are adding to our company’s value or spending it.

Finally, the third component of the Tri-Value model is Spiritual Value Added (SVA). If we are truly looking at our company from an eternal perspective, and I cannot think of a single good reason why we would not, then this is our most important measurement. SVA attempts to measure the eternal fruit our company is producing.

Disclaimer

Please do not think that I am saying that all performance can be measured with numbers. Nor can we quantify all spiritual aspects of ministry in business. That is simply not possible. There are some aspects of business success that are impossible to put into a formula. Certainly, the Holy Spirit works in ways we cannot even understand, much less measure!

Instead, this type of model is intended to be a tool to elicit discussion and create conversation around our performance as it compares to our vision. The Tri-Value model should be used as a part of an ongoing planning and assessment process in your leadership of the business. If so, it can provide clear accountability for your leadership while helping you to remain true to your eternal vision.

Make sure to follow along all week as we break this model down into its components and look at how to use it!

What tools are you currently using to measure your performance in your business?

Do you feel these tools are effective at gauging your performance from the eternal perspective?

What benefits do you see in the Tri-Value model?

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Three Steps To Develop Your Inner Circle – Part 1

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In my last two posts, I described why you need to develop an inner circle of leadership. We looked at several compelling reasons you need an inner circle, including the example that Jesus set for us. I also identified and answered several common objections to this idea. Now that you are convinced that you simply must have an inner circle, let’s take at look at how you do it!

inner circle

In this, and the next two posts, I am going to break this process into three simple steps using material from Dave Anderson’s book, How To Run Your Business By The Book.

The first step in developing your inner circle is to:

1. Identify and invest more into those with the highest upward potential

Identify Your Inner Circle

Let’s start with identifying the people with the highest upward potential. So, exactly how do you go about doing this? Well, first and foremost, I would pray about it. I would pray for wisdom and discernment as I reviewed my employees for prospects. Ask for Him to reveal qualities and characteristics that you may not already be aware of. Pray for patience as well. Jesus prayed all night!

Next I would look at your current leadership structure. The easiest people to choose are already in your key leadership positions. Hopefully, assuming you have these positions, the people you have here are trustworthy and have the potential you are seeking. Mutual trust is mandatory.

For me, it was fairly clear because I had been fortunate enough to have people in my key management positions that fit this role perfectly. Not only did they have the highest potential, but they also shared the same values and beliefs and were quickly bought in to the mission as I presented it.

Your situation may not be the same. If not, you may have to spend more time on this step. You also may see that you are not positioned well with your key people. While that is likely not something you can change quickly, it is certainly something you need to address over time.

Here are three keys to choosing these people:

    Ready – The people you choose must be ready to take on the additional learning and responsibility. Regardless of where they are now in their leadership growth process, they cannot be immature, unstable, or short-sighted. They need to be ready to take on the challenge you will place in front of them.
    Willing – Another requirement is that they must be willing, even eager to join this group. You do not want someone that you are constantly having to sell on the idea! They need to see the opportunity you are presenting and value it.
    Able – The actual level of each members’ ability to take this on depends on the general ability level of the group. While every member of the group does not necessarily have to be on equal ground with all of the others, they need to be close. If you have one potential member that trails the others by a significant amount, you may want to consider another path for them. Otherwise, they will likely hold back the progress of the group.

One note, it is my opinion that you may need to start with only one individual that IS the right fit rather than trying to force two or three others that are NOT a good fit. Think quality over quantity! Personally, I have a total of five. I am not sure there is a magic number, but I would not have many more than this. Intimacy is also important for this group.

Invest In Your Inner Circle

This step will be different for each leader, depending on the level of the members of the inner circle. Depending on your industry or your company’s mission, you may already have a ready-made path for leadership development. If not, you may have to create your own. The key here is to be intentional about their development.

Here are some simple steps to consider:

    Determine the gap – Look at where they are as a group right now. Look at where you see them in x number of years after you have invested in their development. Now try to plot out a path to close that gap!
    Gather material – Choose material that will reinforce your mission while moving them down the path you have chosen. Make sure it is not too far above or below their ability to absorb. Obviously, the internet is an almost infinite source of material! Consider joining a C12 group as one source!
    Schedule time alone with them – Jesus spent time with the crowds, but He also carved out time just for His twelve. He then carved out other time for the three. You have to do the same.
    Monitor your progress – Take time along the way to stop and check your progress. Document what you are doing. This will give you a sense of how far you have come as a group.
    Celebrate growth – Take time to celebrate your progress! While there is a lot of work to be done in this process, you need to enjoy the fruit of it as well!

Are you ready to choose your members?

What are your challenges here?

What is your next action step?

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Accountability – Step 5 In A Strategic Ministry Plan

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This is the final post in a series of posts on creating a Strategic Plan for Ministry in your business. At this point, you should have a mission statement with an eternal perspective. You should have a well-defined mission field as well as a set of action plans for ministry activities that will help you to impact that mission field. Now you need to lay out the accountability processes to ensure your action plans are executed and achieve the results you desire.

Accountability

Accountability Reporting Example

Let’s take a look at an example to illustrate my point. An easy example for our company is the CCA chaplain program (Corporate Chaplains of America). We have a chaplain assigned to our company as a benefit to the employees. By permission, this chaplain speaks to each of our employees face-to-face at least once per week.

He is on call 24/7 and 365. He will meet with employees after hours for extended care sessions in person or over the phone, according to their preference. He performs funerals, weddings, and hospital visits. He prays for the company and every employee on a regular basis.

On an ongoing basis, I need to know whether this program is achieving the results I expect from it. Fortunately, CCA provides their own reporting process as part of the program. They send me a report via email at the end of each month that details the activities of the chaplain. A report like this makes it easy for me to determine whether the program is working or not.

Here is an example of their report:

accountability

Your Accountability Reporting

Your reporting may look very different. It may not be as formal or it may be more so. The format is not important. The accountability is. While each ministry activity will likely present its own measurement challenges, try to make sure there is some ability to track and measure the activities and the results (if possible).

You should have some sort of reporting for every ministry activity on your action plan. If you cannot measure it in some way, then you need to decide whether it is worth doing or not. This is not to say that you are not to do anything that you cannot measure – there are certainly exceptions. It is more about making sure that there is accountability built in to every part of your plan.

Too often, companies come up with a great idea, begin a process or initiative, and never build in accountability. Without a clue as to whether it is effective or not, they forget about it until something goes wrong or someone leaves. This is simply not being a good steward of your resources.

Measuring Ministry?

There are a couple of challenges I will note about measuring ministry. First of all, we are not able to save anyone. That is the job of the Holy Spirit. While we may count the number of times someone turns their life over to Christ during one of our activities, we certainly cannot take credit for that. We are simply celebrating!

Second, we cannot truly know the condition of any individual’s heart or whether that condition has improved in a measurable way. To attempt to measure life change or improvement is not something I recommend. I think you get it, but measuring ministry is very difficult.

As a result of these challenges, we will most often revert to simply measuring our activities in ministry. As an example, look at the chaplain’s report. We do not attempt to measure the effectiveness of the chaplain’s prayer for our company and individual employees. We simply measure the number of times he prayed. We do not attempt to measure whether his care sessions had the intended effect. We can only count the times he had them.

I think you get the idea. When dealing with the heart and spiritual matters, measuring is difficult. At the same time, we cannot just leave our efforts to chance! Therefore we do our best to discern the right activities, maintain our focus on the right purpose, and then measure our efforts. We leave the results to God.

Do you currently have any sort of ministry results reporting?

If so, do you review it as often and with the same intensity as you review your financial reporting?

I won’t ask a third question…that last one hurt too much!

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Action Plan – Step 4 In A Strategic Ministry Plan

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action planThis is number 4 in a series of 5 posts about how to create a Strategic Plan for Ministry in your business. So far, we have created an effective mission statement with an eternal perspective, identified our potential mission field, and had a brainstorm session about how we will do ministry in the course of doing business. Now we will turn our attention to the laying out of the action plan.

Best Ideas

Now, I am assuming you have already completed your brainstorming session from last time. Depending on your preference of using a smaller team of key managers or a larger group of employees, you need to gather your team together again. Taking the list of ideas generated in your brainstorm session, the group now needs to sift through and find the best ideas, making sure they are in alignment with your mission statement.

Ideally, those that are the easiest to implement with the greatest impact should come first. You can also consider which ones are the most exciting in order to get the most buy-in from the stakeholders.

Categorize the Ideas

Once you have narrowed the list down to those that are the best fit for your current circumstances, you probably want to group them according to which of the three facets of ministry is appropriate (Evangelism, Discipleship, Service), as well as which mission field category applies (Employees, Customers, Suppliers/Vendors, etc.).

While it is not necessary to evenly distribute your activities across these categories, it is good to make sure you are not ignoring any of them.

Create the Action Plan

So you have a list of your best ideas sorted into the appropriate categories. Now it is time to create the plan to actually do them! A typical action plan should cover three elements:

    Task– What will be done and by whom?
    Timeline– When it will be done?
    Resources– What is required for it to be done?

Once you have laid out the action plan for each of your ideas, set some goals for the results. Don’t be shy!

Measurement Challenge

At the same time, you need to remember that by definition, the eternal spiritual impact we are attempting to make is sometimes difficult or impossible to measure, making it tough to set goals. Much of what we are doing is actually just “sowing seeds” and pointing people toward God. We cannot save anyone. Nor can we change their hearts. Even if heart change is a goal, how would you measure it?

Because of this challenge, it is my recommendation that you lean toward setting goals based on activity. If one of your action plan items is to place small new testament Bibles in your waiting area, then just measure how many are taken. If you are teaching a weekly Bible study for employees, then just measure attendance. In this case, you could take it a step further and measure how many of those in attendance go on to lead their own study! Either way, be careful how and what you target and measure. Stay true to Scripture!

S.M.A.R.T. Goals

Of course, you need to make sure your action plan goals are S.M.A.R.T. goals as well!

    Specific– Determine exactly what will be done, when it will be done, who will do it, etc. and write it down.
    Measurable– Make sure you can measure the activity. If you cannot, how will you know if you accomplished it?
    Attainable– This does not mean to set the bar low, but to make sure they are realistic.
    Relevant– The goals need to be in alignment with your mission statement. They need to be important to you.
    Timely– You need to have a time frame or a target date. Open-ended goals are soft.

Start Now!

One hint here…though it is not set in stone, this is great advice. As the leader during this process, you need to encourage the group to agree on at least one or two action items that you will start tomorrow. Don’t lose any of the momentum you have built up to this point. Do something! You will gain a boost if you will be sure to do this.

Once you have set these goals for each idea on your final action plan, you are ready to move on to the last step in this process – determining the accountability process of measuring and monitoring the results. See you next post!

Are moving through the process with me or are you thinking this might be something for next year? Or the next year?

If you are, how is it going so far? Do you have some exciting goals?

Are you inspiring your people in a way that excites them?